WhatsApp’s Extra Private ‘Chat Lock’

Here’s something – of all of Meta’s splinter apps, WhatsApp has recently been the most active; it’s doing work. WhatsApp launched another privacy protection feature with the introduction of its new ‘Chat Lock’ option, which enables users to move private chats out of their main inbox, and into their own, password-protected folder in the app. […]

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TikTok Launches New Mental Health Awareness Month Resources

TikTok has announced a range of initiatives for Mental Health Awareness Month, including new in-app support resources, additional training for partner organizations, and ad credits to boost exposure for support tools in the app. What really pulls the heartstrings with TikTok is how it seemingly has something for each calendar holiday, known or otherwise. Mentally […]

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TikTok Looking to Build Business Discovery Elements

TikTok is entering the space race program- alright, that was only an exaggeration to illustrate the platform’s ability to effortlessly expand into new markets, but what TikTok has been up to lately is to build on its business development potential. TikTok’s latest effort on this front is to prompt users to add a location and […]

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New Twitter Video Playback Speed Controls

It seems that Elon Musk’s intentions to make Twitter more video-centric are in motion. Just recently, Twitter has added new playback speed controls for videos, which is another step in its video development roadmap that looks set to become an even bigger focus under incoming CEO Linda Yaccarino. Twitter already added longer video uploads for […]

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Meta Adds New Educational Insights Elements

Meta has recently added some new resources to its Professional Dashboard, which is designed to help creators maximize their Facebook performance. The Professional Dashboard is available to users who have ‘Professional Mode’ turned on or have converted to the new Pages experience. The dashboard acts as a sort of central hub for detailed audience analytics, […]

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8 Google Ads Extensions to Maximize Ad Space

You’re a Google enthusiast, right? A lot of marketers and advertisers are. If you’re just getting started with a Google Ads campaign, then there are different ad extensions that you have to understand to improve your results, right off the bat. On that note, a team from Omnitail shares their Google Ads tips through an […]

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10 Social Media Trends to Follow in 2023

Remember, Social Media is a land of trends. He who is able to catch trends remains on top. If you’re looking to increase your online brand visibility, then learning the hottest trends this year is a must. That being said, a team from Mentionlytics shares what they think are the top Social Media trends through […]

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TikTok’s New In-App Music Hub

TikTok continues to develop, period. TikTok is like an evolutionary machine, constantly improving itself and all of its tools and systems. In particular, TikTok continues to enhance its value for musicians with the launch of a new #NewMusic Search Hub that will highlight the latest tracks from popular artists. TikTok Virtuoso Based on official screenshots, […]

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Meta’s Evolving AI Ad Targeting Process

Amid various changes to online data collection, which has significantly impacted how much insight platforms use in ad targeting, Meta has been developing new machine learning-based ad targeting models that can deliver more relevant ads to each user, minus needing the same level of personal usage insight. This is particularly important for Meta, which has […]

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How Twitter Can Change Under A New CEO

So, will Twitter undergo feasible, drastic change under another new CEO? Well, if Twitter managed to continue operating even when Elon Musk had cut its overall staff by over 80%, then new leadership might just be able to turn around its current deterioration. Let’s not jump to conclusions just yet – the newly chosen CEO […]

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