It seems that Elon Musk’s intentions to make Twitter more video-centric are in motion. Just recently, Twitter has added new playback speed controls for videos, which is another step in its video development roadmap that looks set to become an even bigger focus under incoming CEO Linda Yaccarino.

Twitter already added longer video uploads for Blue subscribers, along with enhanced playback quality options. Now, the latest addition is added playback controls that give users more control over how they can manage their in-app video experience.

Tweetflix

As seen in an example posted by Musk’s friend and one of his theoretical advisors, Jason Calcanis, paying Blue users now have access to a range of playback speed options that are available within the in-app video player. Think of it as a mini YouTube of sorts, except that it’s colored blue and has a bird for a mascot.

This becomes more important for longer videos, especially with discussions and other clips that users might want to consume a bit faster. Alternatively, slower speeds are great for watching highly-replayable moments, such as major sports events, which is another element that Twitter looks to hone in on.

Here are some incoming video features flagged by current Chief Twit Elon Musk:

  • Picture-in-picture playback support, so you can keep watching as you scroll through your feed.

  • Automated transcripts of video content.

  • Dedicated video tab on user profiles.

  • Video download options.

Of course, not all of these will come as Musk would have hoped, but Twitter has been pushing out updates the fastest it has ever been under Musk’s leadership, and with video set to be its next big focus, we can assume that all of these updates will have rolled out before the month ends.

Musk has also repeatedly stated that his vision for Twitter isn’t as a Social Media platform, as such, but that it becomes more of a competitor for traditional news outlets, with the platform vying to become ‘the most accurate source of information’ about world events. Combining that with Musk’s previous statements about going against YouTube, it does seem like video is now forming as the next big area of development for the app.

The Wrap

Along those lines, the incoming show from Tucker Carlson could potentially be the first of many key programming announcements from Twitter HQ, as it looks to build out its video content roster, making it a bigger UI element. With this in mind, it makes sense for Twitter to fill out its video options, which could indeed see these new updates coming very soon to your Twitter app.

Will that make Twitter a bigger consideration for advertisers and bring more creators to the app? Twitter’s previous pushes on this front really haven’t worked, but maybe, with Yaccarino and his experience, a new Twitter video era is about to dawn.

Sources

https://bit.ly/3Mhu9rY