TikTok continues to develop, period. TikTok is like an evolutionary machine, constantly improving itself and all of its tools and systems. In particular, TikTok continues to enhance its value for musicians with the launch of a new #NewMusic Search Hub that will highlight the latest tracks from popular artists.
TikTok Virtuoso
Based on official screenshots, the #NewMusic hub will highlight the latest trending tracks, with a focus on well-known artists and their new releases. As per TikTok:
“Our #NewMusic Search Hub is a dedicated space for artists around the world to showcase their new songs and for fans to discover their next favorite track. The #NewMusic hub will act as a destination for new music, highlighting new releases and making it easier for fans to discover the latest tracks from both new and established artists.”
TikTok says that the new hub will allow fans to discover the best new music before it gets heard everywhere. At the same time, it also enhances the exposure potential for emerging artists, helping grow their fan bases in the app. For the launch, TikTok even partnered with the Jonas Brothers and Miguel.
TikTok has become a key promotional platform for musicians, with the app now fueling many trends that spark major hits. Indeed, a lot of musicians have used TikTok fame to essentially springboard their careers, which has led to a new wave of bands and singers looking to emulate the same for their recordings.
With this in mind, TikTok’s developed a range of solutions to maximize exposure for musicians in the app. This includes its SoundOn program, which enables independent artists to upload and license their tracks for use on TikTok, its ‘Stem Drop’ initiative to spark music trends, and its Music Library program. TikTok’s also experimenting with a new way to provide more exposure for musicians in the app, via a ‘Work with Artists’ option that allows musicians to offer incentives for users to add their tracks to their clips.
The Wrap
Given TikTok’s influence and reach – and the fact that 9 out of 10 TikTok users consider sound to be vital to the TikTok experience. That being said, it’s no surprise that TikTok holds huge value for artists in this respect. As such, leaning into music usage is a good way for TikTok to further maximize relevance, cementing its value in the industry. It may appear as a minor update, but TikTok’s recent focus on music, and perhaps, more broadly, on its core sound-on element, makes it a bigger consideration for those wanting to boost their TikTok efforts.
Sources