Are you making use of customer reviews (as you should) in your marketing strategy? If not, then you should really reconsider – based on a recent study conducted by Emplifi, in collaboration with Harris Interactive, over 87% of consumers say that real-life customer reviews have a greater impact on user purchase activity than influencer or […]
What’s this now? More Reddit news? Sign us up! Reddit has published some new insight into the value of the app as a product research tool, with Reddit reporting that it’s the top source that people trust when seeking information on apps. To be fair, we think that each platform says it’s the top destination […]
Here’s a quick, but potentially handy update from The Gram. Third-party platforms will soon be able to offer another type of Instagram ad placement via their apps. Meta announced that ads within Instagram search results will now be integrated into the Instagram Marketing API. Instagram added search ads back in March, allowing brands to display […]
LinkedIn has added a couple of new elements to its Sales Navigator business dashboard that will provide more insight into potential leads based on your existing client list, along with new product interest insights that factor into LinkedIn activity. Let’s dive right into it. A Buyer’s Intent To begin, LinkedIn added a new ‘Account Hub’ […]
As generative AI tools continue to expand into various fields and integrated into different ad creation platforms, the question of legal copyright over the usage of generative content looms over everything, as various organizations try to formulate a new way to advance on this front. As things stand right now, brands and individuals can use […]
Meta has been engaged in a long-standing legal battle over its acquisition of the popular GIF-hosting site GIPHY. Recently, however, it seems that that battle has finally come to an end, with Meta agreeing to sell Giphy to Shutterstock for $53 million. $53 million is a significant discount on the $400 million that Meta paid […]
YouTube’s expanding access to its Community Posts feature, allowing all creators to activate the option, providing users with another means to interact with their YouTube audience. Community Posts live on your YouTube channel, providing you with a text-based way to keep your subscribers informed of updates and notes, similar to other Social Media apps. Available […]
Elon Musk continues to reinforce his political leanings, with the current Chief Twit, set to host a Twitter Spaces chat with Republican Governor Ron DeSantis will officially launch his 2024 US Presidential Campaign. Musk has already pledged his support for DeSantis, saying back in November that he views DeSantis as a ‘sensible and centrist’ candidate. […]
As Meta suits up for another round of lay-offs as part of its focus on improving operational efficiency, cracks are starting to show within its operational framework. Along with this are rising problems in ad ops, content moderation, and more. Not a fun time for Meta, we presume. Just To Let You Know… Meta has […]
Do you remember Meta’s (then Facebook) Ray Ban Stories project? You know, Meta’s collaboration with the renowned eyewear specialist on digitally enhanced glasses that basically function as smartphones on your eyes. After a long period of silence, they’ve resurfaced! Meta has announced a couple of new elements for Ray Ban Stories, which still don’t take […]
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