YouTube’s looking to capitalize on its rising usage on home TV sets, with the expansion of 30-second non-skippable ads to Connected TV campaigns. Regular YouTube ads, if you don’t have Premium, are already annoying, now imagine an unskippable 30-second version of them – on 50+ inch screens. Yikes. We’ve already foreshadowed that this might be […]
TikTok has announced a renewal of its partnership with the iconic Baseball team – the New York Yankees, which will see the Yankees’ creative team continue to produce exclusive content for the platform, helping solidify the platform’s connection and relatability with sports fans. Home Run The partnership, which TikTok first established back in 2020, has […]
TikTok is looking to strengthen its bond with top creators through the addition of a new Creator Effects Funding Program for top AR creators in the app. At the same time, TikTok’s also expanding its Creativity Program, which provides direct funding for top-performing clips. New TikTok Cash Course Right into the nitty gritty of things, […]
YouTube recently announced its latest round of tweaks and updates, including new insights into audience behavior, new tools for scanning through shorts clips, and more ways to recognize paying subscribers in-stream. Short-Stacked Analytics First off, YouTube’s rolling out yet another new analytics card in YouTube Studio which shows users the content formats their viewers are […]
Meta has recently published its latest Transparency and Community Standards Enforcement Reports, providing insight into all of the content removals and requests that have been submitted to the company in recent months. Meta’s Transparency Report covers the second half of 2022, while its Community Standards update for Q1 2022 supplies insight into all of the […]
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