TikTok has announced a renewal of its partnership with the iconic Baseball team – the New York Yankees, which will see the Yankees’ creative team continue to produce exclusive content for the platform, helping solidify the platform’s connection and relatability with sports fans.

Home Run

The partnership, which TikTok first established back in 2020, has already seen the Yankees grow their TikTok presence to over a million followers, making them the most followed Major League Baseball team in the app. Meanwhile, Baseball discussion, as with all sports, is also on the rise among TikTok’s audience.

As TikTok explains:

“TikTok and the Yankees will work together to bring increased content to TikTok throughout the season, including interviews, behind-the-scenes clips, player moments, and more. As an ‘Official Partner’ of the New York Yankees, TikTok will be integrated into every Yankees game throughout the season through various in-Stadium branding, including home plate signage, inclusion on outfield video boards, and more.”

Those IRL integrations will also include two ‘TikTok Days’ at Yankee Stadium, which will feature various elements, including exclusive merchandise, creator moments, and more. It’s good enough that they have an entire stadium named after them, but being the largest MLB account on TikTok, too? The Yankees definitely understood the dynamics of transitioning online.

Lastly, TikTok will also be featured in YES Network broadcasts, via in-game commercials, on-air mentions, and TikTok-related segments. It could be a valuable partnership as TikTok continues to become more of an entertainment destination, with sports content becoming more of a focus.

As seen in one of its overviews, virtually all sports are getting more attention in the app, and with users spending more time in their TikTok Feed, and less with traditional TV, it’s becoming a critical platform for maximizing exposure and connecting with a wider audience.

The Wrap

This is also good for related advertisers, and brands looking to tap into sports discussion. Real-time chatter is still largely focused on Twitter, but a growing number of users are getting highlights, and staying in touch with sports results, via TikTok clips. As such, this should be on your radar if you’re keen on tapping into big sports trends. The right creative approach could help you better connect with a growing band of sorts fans in the app.

Sources

https://bit.ly/3MKuPYk