Google is prompting Search marketers to update their management platform, with the older version of Search Ads 360 to be retired early next year. Google launched an updated version of Search Ads 360 last February, which included a range of extra management and measurement tools to improve your Search advertising process. Come Upping Now, Google […]
VANITY alone won’t make you GROW. If you’ve managed to amass a following, then take things a step FURTHER by actually forging MEANINGFUL relationships, instead of just continuously adding more people. A community Participates in your business efforts and operations, not just Consume what you have to offer. Community members also enjoy suggesting Refinements, offering feedback, and even volunteering to share their Success Stories with your brand. Want more […]
WhatsApp’s rolling out some new security features to help protect users from impersonation and malware, while also providing more assurance about who you’re communicating with within the app. In an era where AI and AI generation is rapidly improving, such safeguards start to become more necessary to ensure that you keep your personals protected and […]
Hooray, Snapchat’s adding more music to its Sound Library, as it looks to tap into the popularity of audio elements, which have seen a big rise on the back of the TikTok shift. Snap notes that there are a lot more opportunities coming. It had this to say: “Today, we’re thrilled to announce that the […]
Could this mark the start of an even bigger shift away from Twitter? Recently, both NPR and PBS have announced that they’ll stop using Twitter as a means to connect with their respective audiences. This is due to the various changes the platform is enacting under the leadership of its new Chief, Elon Musk. A […]
Verification has become a key focus for almost all social platforms, amid rising concerns around identity theft, along with increasingly realistic-looking AI bot profiles, which can dupe unsuspecting users. Now, LinkedIn is also looking to add more identity features, providing more ways for people to prove that they are who they say they are, including […]
Here’s another element in Elon Musk’s ‘Twitter 2.0’ push – this time, it’s re-launching its creator subscription program, which will provide a means for users to monetize their Tweets and further build business in the app. The new ‘Subscriptions’ program is basically the renaming of its ‘Super Follows’ initiative, for which Twitter’s also reducing the […]
It’s one Snapchat collab after the other. Snapchat recently announced a new integration with measurement and attribution provider Rockerbox, which will provide more data to help Snapchat advertisers maximize their marketing performance. While less on the connective aspect of the app, amidst tougher economic conditions, Snap looking to slightly favor building its economic profile is […]
YouTube continues to build up its live-stream offers, with the latest addition being a new ‘Notify Me’ CTA button that’ll show up for upcoming live-stream listings, which will help creators maximize viewership of their broadcasts by keeping their fans updated on streams that are currently ongoing. You’d think that they’d just expand the notification bell […]
It looks like LinkedIn has a few tricks up its sleeves, too. Well, more like treats, rather than tricks. LinkedIn has announced some new updates to its Audience Networks ads, which will make it easier to connect with LinkedIn users outside of its main app. LinkedIn’s Audience Networks enables you to expand your campaigns to […]
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