Hooray, Snapchat’s adding more music to its Sound Library, as it looks to tap into the popularity of audio elements, which have seen a big rise on the back of the TikTok shift. Snap notes that there are a lot more opportunities coming. It had this to say:
“Today, we’re thrilled to announce that the Sounds Library is expanding with Snapchat’s new music licensing deals with UnitedMasters (US), BUMA/STEMRA (Netherlands), SUISA Digital Licensing AG, which includes the repertoire of SUISA (Switzerland), AKKA/LAA (Latvia), Albautor (Albania), Armauthor (Armenia), Autodia (Greece), COMP (Pakistan), EAÜ (Estonia), GCA (Georgia), LATGA (Lithuania), SOZA (Slovakia), Abramus Digital (Brazil), Soundreef (Italy), and multiple direct-licensing publishers.”
Commercially Sound
Snapchat says that the new details will add a broad range of local artists’ music to its Sound Library, providing more opportunities for Snap users to engage with audio elements by embedding licensed music into their messages and Snaps.
Snapchat originally launched its Sounds Library in 2020, steadily expanding its music options ever since, via a range of publisher partnerships. Snap now has music licensing deals with Universal Music Group, Universal Music Publishing Group, Sony Music Entertainment, Sony Music Publishing, Warner Music Group, Warner Chappell, Kobalt, DestroKid, BMG, NMPA publisher members, Merlin, Empire Distribution, and over 9000 independent music publishers and labels. Not to flex or anything, but that’s a lot of licensing freedom, making its Sound Library comparatively larger than competitor apps at its level.
To add to this, Snapchat has also added expanded audio options, like audio clips from popular TV shows, via a partnership with NBCUniversal. Snap has also added new audio synch and Lens-matching audio options to provide more sound-on capacity and more ways to incorporate audio elements into your Snap creations.
The Wrap
Again, it’s the influence of TikTok that has greatly ramped up this element, with Social Media users now increasingly accustomed to audience experiences. Given that Snap’s primary audience is younger users, it’s an important element for the app to consider. This is exactly the reason why the expansion of its music options is a big deal, which can only help further content discovery and engagement on the app. There isn’t a change to Snap’s commercial audio options as yet, but its expanded licensing deals could open up more opportunities for it in the future.
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