Snap’s Newest Ad Campaign

We haven’t heard from Snapchat in a while. And what better way to hear from Snap than with a bang – Snap recently launched a new promotional campaign that leans into the uniqueness of its viral AR trends, showcasing a series of bizarre effects as a means to present people with a different perspective on […]

Read more

Google Continues The Battle

Over the past year, Google has repeatedly noted that a China-based group has been particularly looking to use YouTube to influence Western audiences, building various channels in the app and seeding them with pro-China content. There’s currently only limited information available about the group’s intentions, but Google recently published a new overview of its ongoing […]

Read more

Twitter’s ‘Verified Views’

Alright, we get it, Twitter’s in a pretty bad spot right now, but this? Come on Elon. Well, maybe we can’t really blame Musk for this one, after all, he didn’t choose to have to shoulder the burden of overhauling a company that was presumably bloated and entitled by the dot-com era. That being said, […]

Read more

Twitter Provides More 3rd-Party Ad Placement Assurance

Given what we know about Twitter’s current status, we’re not sure if this update is going to do it much good, if any. Still, Twitter has to try, right? Even if by the most measly amount, the company has to gain favor where it can, lest it gives in to ruin. On that note, Twitter […]

Read more

Meta Offers New Business Certification

This might be a doozy, but digital marketing agencies take note: Meta just launched a new certification for businesses that will give you another way to showcase your Meta marketing expertise to prospective clients. This new push from Meta should help you promote your brand, gaining a bit of extra exposure by sharing your credibility […]

Read more

LinkedIn Now at 900 Million Members

“LinkedIn continues to…” – Yes, we’ve heard, LinkedIn continues to see ‘record levels’ of engagement, and perhaps that’s true enough because recently, LinkedIn just reported an 18% growth in total user sessions, according to parent company Microsoft’s latest data. Linking Up Also based on the same report, LinkedIn’s revenue increased by 10%, driven primarily by […]

Read more

Meta Reinstates Donald Trump!

In the grand scheme of things, while this may be punitive and rather small, symbolically, the reinstatement of former President Donal Trump’s Social Media privileges is significant and may have huge implications, at least for US politics. Meta recently announced that Trump will be allowed to return to Facebook and Instagram after being banned on […]

Read more

YouTube’s New ‘Study Hall’

YouTube’s looking to help more people get into college. Yep, news that’s actually not all about video. Anyhow, YouTube has this new program, in conjunction with Arizona State University and Crash Course, that’ll enable YouTube users to earn college credits via in-app courses. Outlined by none other than the lovable Hank Green, YouTube’s new ‘Study […]

Read more

2023 Planning Tips for Facebook

We’ve covered Instagram, TikTok, and even Twitter; besides this, throwing in LinkedIn and YouTube would really complete the list of major platforms to map out in 2023. One of the oldest in the bunch, Facebook this year doesn’t look to be much different than the years prior. With such a generalistic model, one could argue […]

Read more

2023 Planning Tips for Twitter

So, we’ve done two other platforms already; next up is everyone’s currently most-favored chaotic space – Twitter! Yes, despite the abysmal spiral that Twitter has jumped into ever since being acquired by Elon Musk late last year, it does seem that the app will remain operational through 2023, meaning that there are still opportunities to […]

Read more