Say Goodbye to Meta’s ‘Creator Studio’ Management App

Did you ever use Facebook’s Creator Studio, its video-focused page management platform? Though unbeknownst to most regular users, Facebook’s Creator Studio, at one point, became the de facto go-to for many social media managers for scheduling page content. Soon, however, it too will join Meta’s app and feature graveyard, with Meta recently urging Creator Studio […]

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Twitter To Auction Freed-Up Handles

Would you consider paying for a Twitter handle that you really like? Amid discussion of how to free up unused Twitter @handles, of which there are over a billion, Twitter has reportedly discussed holding an auction for these now-userless handles as another way to generate a little extra income for the company. Do I hear […]

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YouTube Adds New Analytics Updates

When it comes to YouTube, there are a plethora of things that we just can’t wait to hear every year. One of these ‘things’ also happens to be the first Creator Insider update of 2023, which YouTube only recently uploaded. YouTube just announced a range of new analytics and display options, including fresh data on […]

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Higher Times Spent on Social in 2022

Before we officially close 2022, what better way to wrap up a year than by looking at some cumulative reports, right? Data.ai, formerly known as ‘App Annie’, has just released its annual overview of app performance trends report, which highlights all the note-worthy developments and shifts in 2022. The heaping 91-page report is chock-full of […]

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The Best Times to Post on Social 2023

What’s one way to improve your Social Media marketing? Well, we wish there was only one way, but with anything related to Social Media, ‘more than one’ is the standard. On that note, one question always remains somewhere at the top of the query ladder: “What are the best times to post to generate the […]

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8 Steps to Launch an Influencer Marketing Campaign

Have you ever considered adding influencer marketing to your strategic mix? You should if you haven’t already because such a trend is expected to gain popularity this year, based on what experts predict. If you’d like to dabble in a little influencer marketing yourself or would want to grasp the basics, then SEMRush might have […]

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YouTube’s New Shorts Monetization Process

There’s a new money maker on YouTube, and it ain’t just a new type of ad. While it has brought up the idea sometime last year, YouTube has decided that it’ll expand Shorts monetization by introducing revenue from ads displayed between Shorts clips shared among eligible creators. The platform confirmed that this update will go […]

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In-App Shopping Surges on in China

Have you ever wondered why TikTok is so insistent on punching in-stream shopping, regardless of whether or not it’ll take off in Western markets? This statement from The Information should help provide some context: “Consumers in China last year spent 1.41 trillion yuan, or $US208 billion, buying things on ByteDance’s Douyin video app, the Chinese […]

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Microsoft Looking to Invest $10 Billion into OpenAI

Regardless of your outlook, AI creation tools are here and they’re here to stay, likely becoming more mainstream elements in more common tools – at a pace that’s way higher than you might have initially anticipated. Today, Semafor reported that Microsoft is finalizing a deal to invest $10 billion into OpenAI, the maker of DALL-E […]

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Meta’s Expanded Teen Ad Targeting Restrictions

Meta’s definitely shifting it into higher gear with its attempt to recapture younger audiences. Marking its latest effort is a recent heightening of its privacy processes for young users, where Meta introduces new restrictions on how teens can be targeted by ads in its apps. There are also new control options that will allow teens […]

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