Have you ever considered adding influencer marketing to your strategic mix? You should if you haven’t already because such a trend is expected to gain popularity this year, based on what experts predict. If you’d like to dabble in a little influencer marketing yourself or would want to grasp the basics, then SEMRush might have exactly what you’re looking for.

Operational Octet

If you’d like to whip up an influencer marketing campaign for 2023, then SEMRush put together an 8-step overview of how you can effectively map out your strategy, including research tips, notes on measurement, executions, and analysis. Wow, who would’ve thought that you can come up with a complete campaign in just 8 steps? Pretty crazy, right?

You can check out SEMRush’s full blog here. If you’re out hunting for a practical, accountable process to launch an influencer marketing campaign, then these notes should at least help you jump-start your efforts and have you starting on the right course.

Without further ado, here are the 8 ‘steps’ (more like key components) according to SEMRush:

  • Competitor Research

  • Goals & KPIs

  • Budget and Promotion

  • Find Influencers

  • Contact the Creators

  • Close Deals

  • Launch & Monitor

  • Analyze Results

The infographic comes with some highly condensed bullet points, so we recommend checking that out to get a full spectrum of what SEMRush is trying to advise you on. Regardless, the actual steps themselves are pretty simple to understand even without knowing the nitty-gritty details.

One thing to note is that these steps aren’t really hard-locked and chronological, though certain steps do look like they should logically either be before or after certain others like you can’t really do analysis first if you don’t have anything to analyze.

The Wrap

SEMRush came up with a rather simplistic overview to illustrate and explain what would have otherwise been a slightly convoluted topic. We’re not saying that influencer marketing is hard, not in the literal sense at least, but it is hard from a management perspective. The beauty of Social Media Evolving is that it manages to somehow shorten or simplify what was previously considered complicated ideas and endeavors. If you want to get into influencer marketing, now’s the best time to do so.

Sources

https://bit.ly/3CGnpji