When it comes to YouTube, there are a plethora of things that we just can’t wait to hear every year. One of these ‘things’ also happens to be the first Creator Insider update of 2023, which YouTube only recently uploaded. YouTube just announced a range of new analytics and display options, including fresh data on subscriber growth, new subscriber recognition options, Shorts thumbnails, and more.

Blazing Into 2023

To start, YouTube is adding a new element to YouTube Studio that will display a breakdown of subscribers gained by content type, which should help provide additional context on video performance. Frankly speaking, creators have been able to access this more in-depth growth breakdown via YouTube Analytics before, but now, it’s bringing this data up-front to make it easier to see how each video and format contributes to the growth of your YouTube channel.

This is clearly aligned with Shorts and the growth of short-form on the app. As YouTube expands the use of short-form on the app, it also wishes to highlight the format’s popularity among creators. These additional insights could further help in providing them with more of the necessary perspective.

On another front, YouTube’s also adding a new display of what content your audience is watching across the various format types on the YouTube Studio mobile app. The new format breaks down viewer history by Shorts, videos, and live streams, which, again, will provide more context as to what your audience is interested in.

Again, there’s clearly a strong bias toward Shorts-development. The rise of short-form video has made it a key growth element for the platform, which now has it focusing on getting more creators to pump out more Shorts content, feeding into the increasing demand. On that note, YouTube’s also rolling out a new option that’ll allow Shorts creators to select a frame from their Short to be used as a thumbnail during the initial upload process. This should give Shorts creators more options to further customize their content, thus maximizing response. YouTube also notes that it’s working on new ways to further customize Shorts thumbnails in the future. This option is currently only available on Android.

Oh, and there’s also a new “Member Recognition” shelf display, which features selected avatars of members on channel pages. That leads into the final update – adding video thumbnails and content length to YouTube Analytics advanced mode; basically more context about specific video performance.

The Wrap

So, a couple of new refinements that mainly still circle Shorts, which isn’t a bad thing considering the format’s current popularity. YouTube was strong in 2022 and looks to continue being such, if not becoming even stronger this year. On that note, prioritizing Shorts seems like a solid strategy. YouTube’s analytics remains to be one of the best around, so play on that to give yourself a much sharper and longer edge moving forward.

Sources

https://bit.ly/3XrFjhK