Instagram Trying to Be More Like BeReal

BeReal gave posting on social media a breath of fresh air when it arrived. As more people start growing tired of all the glamor, edited, and sculpted personas and images that others show and ‘peddle’ online, BeReal provides a creative way for people to still share what they’re up to, minus all the filters and […]

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The Top of YouTube 2022

YouTube is known to crown the top-performing clips and creators each year, and since this one is coming to an end, YouTube also recently released the listing for the top trending videos and creators of 2022, providing everyone with a useful overview that paints a picture of how entertainment looked  this year. Along with reaping […]

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BOTTOM’S UP! NEWSLETTER – DOS2 #79 – 12/05/2022

Always look to add VALUE for your audience. As a business and as a BRAND, always act in the BEST INTEREST of your community. Be a valuable resource to your followers, that way, they can better recommend you to their networks, confident in the fact that they’re leading their connections to someone who knows how to take care of them. We want to be THAT someone for all of […]

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The Expanded Rollout of LinkedIn’s ‘Focused Inboxes’

Have you noticed something different about your LinkedIn messages lately? Maybe? Yes? No? Don’t worry, with all the new stuff getting dropped on LinkedIn, missing one or two updates is pretty normal. On that note, LinkedIn recently confirmed that its new ‘Focused Inbox’ format that re-routes less valuable messages into an ‘Other’ tab in your […]

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The Top TikTok EU Ads of 2022

TikTok continues to establish its presence in Europe and besides building up its commerce opportunities in the region, TikTok also just recently announced the very first winner of its ‘TikTok Ad Awards’ for Europe at the gala ceremony in Amsterdam. To the lucky winner, TikTok bestowed the title of the ‘Greatest Ad for TikTok Europe’, […]

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Parler Boots Kanye Acquisition Deal

Following the extreme downward spiral of Kanye West’s reputation, which comes off as little surprise considering how he basically championed targeted hate speech, the free speech platform Parler has confirmed that its supposed acquisition by Mr. West has been terminated. Unfortunately for Ye, it seems that he won’t be following in the footsteps of Elon […]

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Two New Art Projects To Highlight Metaverse Creatives Potential

Meta’s seeming to also want to get into the art industry. Well, more like it wants to better highlight the rising opportunities in creative for its Metaverse push. To help this new endeavor along, Meta’s introducing two new art installations that make use of mixed reality elements in their presentation, highlighting how thin the Metaverse […]

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15 Marketing Trends for 2023

What will marketing look like in 2023? Perhaps the better question to ask is what has marketing looked like all the years before? For all the time that has passed, one primary theme that marketing has always had was ‘Change’. 2023 doesn’t veer away from that, mainly highlighting a sense of ‘adaptation’ for marketing as […]

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15+ Signs of Change in the B2B Marketing Industry

Understand that social media is currently undergoing a paradigm shift – it’s becoming less about social and more about the media aspect. As such, entertainment is the new name of the game, which has led to the various platforms becoming more creative. Influencer marketing is now at the forefront of this emerging trend, allowing brands […]

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