Elon Epic: Twitter Culls Around 50% of Staff

This time, it seems that Elon Musk stays true to his word and proceeds with his planned staff cuts at Twitter. In fact, most of his initial decisions as the new Tweet Chief has been to seemingly remove people, maybe he should also consider changing the platform’s name to ‘Splitter’ instead. While job cuts are […]

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New TikTok Programs for Native American Heritage Month

November, besides being best known as the home of The Black Friday Sale, is also Native American Heritage Month. To mark the event, TikTok has announced a range of activations to shine a light on some of the best creators within the Native American community in the app, while it’s also providing new tools to enable users to […]

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Even Newer Snapchat+ Features!

Snapchat’s adding some new elements to its Snapchat+ subscription package, which offers a range of add-on elements in the app for the very affordable price of $US3.99 a month. To note, none of these are even major, functional changes. Even so, Snap says that over a million people have already signed up for its subscription offering, and these […]

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Google Launches ‘My Ads Center’

Google’s looking to give users more control over the ads they see in its apps, as well as the information that they share for such, with the launch of its new ‘My Ads Center’ tool – a new addition that will provide users with more control options direct from ad listings. The Center for Ads Based on […]

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New TikTok Insights to Assist Marketing Campaign Planning

TikTok is the trending app of the moment, which, of course, also now has many brands looking into the opportunities for TikTok for advertising, along with how they can tap into the power and influence of TikTok to maximize their promotions. To aid this, TikTok recently commissioned a new set of measurement studies with third-party […]

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Snapchat Announces New Virtual Try-on AR Partnership

Snapchat’s adding yet another string to its in-stream commerce bow through a new partnership with global eCommerce top brand Amazon. This new partnership will see thousands of Amazon’s top-selling eyewear models added as Snap Lenses for virtual Try-On in the app. The ‘Amazon Fashion’ profile in the app will now feature a wide range of virtual try-on choices […]

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The Latest on Musk’s Twitter Reformation Plans

What’s Elon Musk brewing up now for Twitter? Following what can only be described as ‘controversial’ progress, including a recent plan to charge users $8 for verification, Musk is now looking at other money-making ventures to claw back some of his $44 billion investment. So far, all of his ideas have been ‘cash-grabby’, but perhaps that’s […]

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Elon Musk Is Now Twitter-In-Chief

After months of tedious back and forth, what people almost deemed as impossible happened – Tesla owner and CEO Elon Musk is now the new Twitter-in-chief. Despite the excessive turmoil Musk’s sudden campaign has already caused, part of his initial decrees as the new Twitter head to fire its top executives, including current CEO Parag Agrawal and […]

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