TikTok is taking its eCommerce growth very seriously. To add to it’s list of economic pushes, TikTok is adding a new business registration option that will enable brands to list their business category on their profiles. At the same time, the new option also grants them early access to new business features. Social media expert Matt Navara (via Yasser Massod) […]
In the olden days, two years ago to be exact, it was common practice to hold open houses and have in-person showings whenever you wanted to sell a house. When the big bad coronavirus hit, the industry had to pivot 180 degrees, and the practice of open houses was lost to history; well, sort of. […]
Snapchat looks to capitalize on its lead status on AR technology in order to further expand its growing eCommerce credentials. As such, it’s poised to present a major showcase of its evolving AR tools, coincidentally tied in with Black Friday, which marks the beginning of the year’s final shopping push. Having partnered with various big-name […]
TikTok has gained so much in so little time and in what can only be described as an effort to say thanks, TikTok has announced a new series of live-stream fundraisers as part of its initiatives for Thanksgiving, primarily Giving Tuesday. With that, TikTok will be allocating a generous $7 million as direct donations to various organizations. […]
TikTok, earlier in October, released its inaugural ‘Discover List’, highlighting the top 50 most influential creators on the platform. TikTok has again published a new list, this time featuring some of the top brand/creator collaborations of 2021. In what can only be described as a ‘grandiose’ showcase, TikTok presents you with its ‘Culture Driver List’. As TikTok […]
First, TikTok brought the ‘TikTok Experience’ to Samsung Smart TVs in Europe in December of 2020. Now, TikTok, in line with its exponential rise, is finally bringing TikTok fever to US users, primarily to Google and Android TV subscribers, Android Fire TV users, and US LG and Samsung Smart TV owners. That was a mouthful. The […]
YouTube’s been doing it, and so has Instagram. Facebook’s in on it too, and even TikTok. Why, even Pinterest isn’t letting itself fall behind. Truly, Live-Shopping has taken the online world by storm, with Twitter being the latest social media app to give Live-Commerce a try. Twitter hopes to maximize its eCommerce activity via the immediacy and engagement of retailer broadcasts. It’ll be interesting […]
In case it hasn’t been blatantly obvious, TikTok is unanimously the choice-app for younger users. A new survey from Forrester that incorporates responses from around 4,600 teens within the US has found that TikTok managed a 13-point YoY rise in weekly usage, whereas Instagram has gone down by 4 in the same period. Things aren’t starting out […]
Facebook is making changes to certain policies regarding social issues ads. Perhaps driven in response to multiple strong feedback, Facebook is allegedly taking a step back to reduce the stringency of its social issues qualifiers. This ensures that more ads can now run without including the ‘paid for by’ disclaimer notice. For additional context, and as a […]
TikTok has a new pitch for its marketing spend, and it’s called ‘CommunityTok’. The new initiative is TikTok’s latest push to underline its capacity to promote and facilitate community engagement around specific niches and topics. TikTok is apparently aware of its strengths and is using it well to its advantage. Check out this preview video for a little […]
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