Snapchat’s AR lens paved the way for social media platforms to head into the realm of augmented reality (AR). Luckily enough, augmented reality seems to be the focus right now as technology develops to one day allow the 1st fully immersive virtual reality (VR) experience. Given how people presently consume digital goods and services, it won’t be […]

On November 4, Facebook will be holding its 2021 Communities Summit. The virtual event brings together moderators from various groups to facilitate the exchange of tips, insights, and news about current and upcoming plans and updates for the platform. Facebook explains: “The Facebook Communities Summit is an opportunity to bring together community builders from around the […]

You know how it’s virtually impossible to physically stop a bullet mid-flight? Or how even union-wide protests fail to achieve the desired results despite holding them amidst the proximity of the offending parties? It’s interesting, to say the least, despite various claims (and subsequent proofs) that aim to detract it, Facebook is still testing new […]

The recent outpouring of information from the Facebook Files Expose, which was brought to light through leaked documents by former Facebook staffer Frances Haugen, revealed that there is an insight that surpasses even Instagram allegedly being labeled as “detrimental to younger users” and Facebook’s heightened consideration for high-profile users. What is potentially the biggest insight gleaned from […]

Facebook is experimenting with new ways to provide more context for paid promotions. Their most current strategy is to provide more information by horizontally scrolling the display below the ad image. In the broader scheme of things, this upgrade tries to help streamline Facebook usage by offering some kind of filter that assists you in identifying potentially […]

Facebook Reels debuted a little more than a year after Instagram Reels. It sounds anticlimactic because, unfortunately, it is. In light of TikTok’s tremendous and unexpected success, which has already surpassed a billion monthly subscribers, Facebook Reels appear to be a bit too blatant for an attempt to recreate the element responsible for sending TikTok into […]

You can tell that memes around this will begin to appear soon. Just this Thursday, the Senate Commerce Committee held a hearing on Facebook’s ongoing research into the impact of Instagram on young girls. Connecticut Senator Richard Blumenthal questioned Facebook’s Global Head of Safety, Antigone Davis, if they would “commit to ending Finsta.” After what […]

Facebook has been on a roll lately, and they’re not done! As the most recent addition to their list of current updates, Facebook is releasing new features on Messenger and Instagram direct, including cross-app group chats! Talk about platform-to-platform communication, right? This is expected to boost engagement as people will now have more options with […]

If there’s one word we can use to best describe the driving factor behind recent leaps in online marketability, it’d be INFLUENCE. No matter how and where you look at it, all the big social media platforms have one thing in common — they all vie for the greatest amount of influence. Why? Because influence is […]

Messaging has always been a core component when it comes to communication. As online interactions become more transcendent, more and more options for messaging are incorporated into business, educational, and even legal practice. While this opens up a plethora of opportunities to reach new milestones, it also increases the probability of harmful exchanges. If somebody […]