Virtual gifting on Instagram for U.S-based Reels creators was launched in February, which saw a relatively good reception. Because of the option’s growing popularity, users in more regions can look forward to an Instagram Reels Gifts expansion. These users are eligible to receive gifts in the app through a dedicated button in their clips. A […]
Security advocates have something to look forward to because Instagram is testing a new privacy element. The new feature in question allows you to hide your Instagram activity, should you choose. Social Media expert Matt Navarra shared examples of Instagram users being notified via a pop-up about hiding their likes. It seems to be a […]
Messaging is always part of marketing. People are increasingly turning to private messaging (DMs) for social engagement, as public posting loses appeal. With that said, almost every platform has put more emphasis on their DM options over the past few months. Regular users and brands that keep up with the trends are in an advantageous […]
Is the karaoke trend of old undergoing a resurgence? While that is not likely the case, Instagram is expanding its test of Song Lyrics Reels. This test not only includes more regions, but also adds another music engagement option to the app. When you think about it, isn’t this another attempt by Instagram to try […]
Expect enhanced Instagram DM control options soon. Instagram is introducing new DM control options that help users avoid unwanted contact. Among these unwanted elements, users particularly avoid unsavory images and videos. The update could be a game-changer for Instagram, given how saturated it has become with spammy marketing. Online interaction is moving back to messaging, […]
Instagram has shown that its revenue share program, on occasion, is better than others. That said, Instagram recently announced that it will be expanding access to its creator subscription program. The expansion adds ten more regions to the roster, granting local creators additional benefits. If you had limited opportunities on Instagram before, this update could […]
Not to be a mood dampener, but we have some bad news for threads-eager EU residents.. Instagram Chief Adam Mosseri says it will likely be ‘many months’ before the app becomes available in the region. Meta’s new Twitter-like app has taken off nearly globally, but the same cannot be said about EU Threads access. This […]
Instagram is expanding Broadcast Channels to all users who have an active Creator account. Instagram initially launched its Broadcast Channels option to select US creators back in February. Due to positive results, Instagram is now expanding access to this extra DM engagement option. It looks like a worthy update, especially as Instagram leans more towards […]
Are you looking to try a couple of new approaches when it comes to Instagram marketing? This should help – Instagram’s team has published an updated overview of the different ad formats available in the app, along with notes on when and why to use each, and some formatting pointers. Format According to… If anything, […]
Here’s a quick, but potentially handy update from The Gram. Third-party platforms will soon be able to offer another type of Instagram ad placement via their apps. Meta announced that ads within Instagram search results will now be integrated into the Instagram Marketing API. Instagram added search ads back in March, allowing brands to display […]
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