The Best Times to Post on Social 2023

What’s one way to improve your Social Media marketing? Well, we wish there was only one way, but with anything related to Social Media, ‘more than one’ is the standard. On that note, one question always remains somewhere at the top of the query ladder: “What are the best times to post to generate the […]

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8 Steps to Launch an Influencer Marketing Campaign

Have you ever considered adding influencer marketing to your strategic mix? You should if you haven’t already because such a trend is expected to gain popularity this year, based on what experts predict. If you’d like to dabble in a little influencer marketing yourself or would want to grasp the basics, then SEMRush might have […]

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YouTube’s New Shorts Monetization Process

There’s a new money maker on YouTube, and it ain’t just a new type of ad. While it has brought up the idea sometime last year, YouTube has decided that it’ll expand Shorts monetization by introducing revenue from ads displayed between Shorts clips shared among eligible creators. The platform confirmed that this update will go […]

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In-App Shopping Surges on in China

Have you ever wondered why TikTok is so insistent on punching in-stream shopping, regardless of whether or not it’ll take off in Western markets? This statement from The Information should help provide some context: “Consumers in China last year spent 1.41 trillion yuan, or $US208 billion, buying things on ByteDance’s Douyin video app, the Chinese […]

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Microsoft Looking to Invest $10 Billion into OpenAI

Regardless of your outlook, AI creation tools are here and they’re here to stay, likely becoming more mainstream elements in more common tools – at a pace that’s way higher than you might have initially anticipated. Today, Semafor reported that Microsoft is finalizing a deal to invest $10 billion into OpenAI, the maker of DALL-E […]

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Meta’s Expanded Teen Ad Targeting Restrictions

Meta’s definitely shifting it into higher gear with its attempt to recapture younger audiences. Marking its latest effort is a recent heightening of its privacy processes for young users, where Meta introduces new restrictions on how teens can be targeted by ads in its apps. There are also new control options that will allow teens […]

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Twitter’s ‘Hashfetti’ Effect

Finally, a new Twitter update! Well, at least this is the closest Twitter has come to delivering a completely novel idea ever since Chief Twit Elon Musk took the reins. So, just what is this new mystery that’s floating around the platform? Well, take a look at this. From that example, Twitter has seemingly added […]

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Meta Calls for More Online Child Safety Regulations

Following its first-ever Youth Safety and Well-Being Summit, held last month in Washington DC, Meta has called for global cooperation among governments to establish new, definitive requirements around key elements of online child safety, including provisions for access and detection, as well as rules around what is and isn’t acceptable content, particularly concerning social apps.  […]

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Instagram Updating its UI

Seems that Twitter isn’t the only one that’s due for a UI update. Word around the street is that Instagram is also planning to spice up its UI by introducing a few minor tweaks to the app layout, as well as the placement of the function buttons on-screen.  Secret’s Out Based on an image that […]

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Twitter Outlines Alternatives Feeds Plan Rollout

Here’s another one for the ‘Musker’ books: Chief Twit Elon Musk confirmed over the weekend that Twitter will be bringing back its side-swipe option to switch between the algorithmic and chronological timeline sometime this week, with an update to its bookmarks UI already penciled in for next week.  Twitter has already shared examples of how […]

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