Meta Potentially Exploring Paid Blue Checkmarks

It seems that Elon Musk’s rather questionable decisions over at Twitter are having repercussions beyond the app’s borders. In the wake of Musk culling around 70% of all Twitter staff, more companies are reportedly considering doing the same, with Meta now apparently also considering charging for its own verification checkmarks. A Sales Exploration It would […]

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$1000 Monthly for a Gold Twitter Check?!

You might have already heard of this from an earlier piece we did, but in case you didn’t – Twitter is looking to charge a rather hefty sum for its new business verification checkmark. From the title alone, would something that costs this much be worth it for your business? While there’s clearly a value […]

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Twitter to Offer Free API Access to Good Bot Accounts

Hooray, more news about Elon Musk! In this latest example of his ‘Gung-ho’ management approach, Musk has seemingly reversed the unpopular decision to charge for all usage of Twitter’s API, at least in some apps. As per Musk’s Tweet, Twitter will continue to allow ‘bots providing good content’ to access Twitter’s API for free, which […]

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Twitter Expands Access to Twitter Blue

Twitter is making its next big push for Twitter Blue subscriptions. Elon Musk and Co. are looking to build Twitter Blue into a more significant revenue driver, in hopes of getting the app out of deep financial water. Don’t mistake things now, despite a relatively commendable number of experiments, Twitter has a long way to […]

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BOTTOM’S UP! NEWSLETTER – DOS2 #88 – 02/06/2023

A GOOD plan is one that ADAPTS. More often than not, when we plan, we go for one that’s “Foolproof”, but very rarely are plans 100% immune to SUDDENLY-changing situations. The Social Media space is one that’s in constant FLUX, and a winning game plan, in that regard, is one that can be easily Adjusted, depending on the need. A plan that WINS takes Time to […]

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Twitter Tests New Tweet Quick Boost Option

With the amount of news we get about Twitter on the weekly lately, we can pretty much publish a Twitter-only blog website so that we can talk about each and every update in detail. But that’s more a side thought. Let’s get to the actual news – with Twitter essentially dumping its comms department, there’s […]

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Twitter Experiments with Reply Filters

Going past the large, swirling clouds of chaos that are the large-scale changes at Twitter, the platform is also working on several smaller tweaks and updates, which may or may never get released, but could provide valuable functionality for many users. That latter part is what’s really important – if Elon Musk wants more people […]

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TikTok Has a New Strikes-Based Penalty Systems

TikTok is introducing something new to its regulatory and penal system – presenting: TikTok’s newest ‘Strikes-based’ system for account suspensions and penalties. TikTok is implementing this new system to weed out repeat offenders in the app, as opposed to taking action on each individual case. According to TikTok, repeat offenses are a common problem: “Repeat […]

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Twitter’s Canceling Free Access to its API

Could Twitter get more problematic? You know what, don’t answer that. Twitter recently announced that starting February 9th, it’s cutting off free access to its API, which is the access point that many apps, bot accounts, and other tools use to function. Did Twitter just spell the doom for many of those reliant on accessing […]

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2023 Podcast Marketing Statistics for Businesses

What’s one other thing that steadily grew in popularity over the recent years along with newsletters? Podcasts, that’s what! Whether it’s an audio or video podcast, the growing content format is known for delivering on-demand, topical material that covers virtually any subject you could think of. True enough, estimates account that over 130 million people […]

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