Instagram is keeping up with the feature update masterface, recently shoveling out two new ad options, with Reminder Ads that allow users to opt into alerts ahead of an event, and Ads in Search Results. Both of these new ad types help better connect with users in a discovery mindset. More Ads First up are […]
YouTube’s rolling out some new options for podcast creators, while it’s also adding new video download options, and launching a new experiment that will recommend Hashtags to include in your uploads, thus maximizing discovery. Let’s go over the treasure trove of updates, shall we? Analyze Deez To start, creators will be able to create a […]
Despite all of the clout and mounting pressure from potential regional-level bans, TikTok still managed to sign a new, multi-year partnership with Major League Soccer (MLS), which will see the MLS share exclusive content and in-app programming, while also incorporating in-stadium activations and TikTok sponsorship of various MLS events and tournaments. As TikTok explains: “As […]
Microsoft continues to ride the whole generative AI trend, with the company recently announcing a new ‘Bing Image Creator’ tool, which will bring OpenAI’s DALL-E visual creation capacity to Microsoft Bing’s search engine, as well as its Edge browser, allowing users to easily access AI image generation at any time. Microsoft AI Based on available […]
With a potential US ban looming, TikTok has today announced that it has updated its Community Guidelines, which now includes new provisos relating to synthetic media, hate speech, and election integrity efforts. The updates seem to better align with what US officials might prefer when it comes to content moderation. TikTok also notes that its […]
With TikTok CEO Shou Zi Chew set to appear before the US Congress this week, in what could be the most pivotal appearance that will determine the app’s fate in the region, TikTok has recently shared a new user milestone in the US. At the same time, TikTok’s also called on its US users to […]
Okay, by now, we all know that LinkedIn has been working on a native post scheduling feature, right? At the same time, company pages will also now be able to follow other pages in the app. These changes are part of LinkedIn’s latest feature update – let’s look at some of LinkedIn’s latest app functions. […]
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The calls to ban TikTok continue, with the BBC in the UK issuing a directive to staff to restrict their use of the app, and only install TikTok on a BBC corporate device, but only under ‘justified business reasons’. TikTok used strictly for corporate or business reasons? Oh, how the world has spiraled indeed. The […]
Pinterest has provided some new Pin ad tips, based on various brand lift studies, incorporating feedback from over 12,000 Pinners. The data shows that taking a multi-format, multi-stage approach can provide bigger returns, with brands focusing on awareness, consideration, and conversion. On average, the conversion rates are higher than those aligned to a single objective. […]
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