TikTok recently launched a new “Creative Assistant” tool within its ad tools. The AI-powered TikTok Creative Assistant guides marketers through various aspects of the campaign creation process. The assistant links marketers to relevant examples and tools, based on tools within TikTok’s Creative Center. Assisting Creatively The new TikTok Creative Assistant is a concierge of sorts […]
YouTube recently announced new subscriber analytics with insights into why subscribers cancel their subscriptions. While subscriber cancellations are standard, knowing why subscribers opt out of their subscriptions can help your future planning. In addition, YouTube will also provide more specific insight into how new and returning viewers engage with your content. Sub-Analytics Let us first […]
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