Meta’s adding a couple of new ways to provide input on the Reels that are displayed in your Feed. At the same time, Meta’s also looking to showcase Reels – its fastest-growing content format – in more areas. Then again, ever since it was conceptualized, Meta has been hard-pushing Reels, which is understandable since it’s […]
YouTube’s looking to improve its channel display options, thus helping creators maximize engagement, along with a range of new sorting and categorization that are on the way to help channel visitors find more relevant in-stream content and information. That’s An Option First off, YouTube’s making things a bit more personal by adding a new shelf […]
Instagram’s closing in on the launch of its first generative AI tools, with a new sticker creation process that will allow users to create visuals in the app based on text prompts. It’s not something that Instagram would be the first to do, but this new direction is likely to open up various new doors […]
Wait, what, more TikTok news? Goodness, they’ve been on a roll lately, huh? Anyhow, TikTok recently announced the date for its third annual ‘TikTok World’ event, where it’ll share insight into its latest ad tools, creators, and product developments, complete with strategy tips and pointers to help grow your TikTok presence. The 3rd Occurence Get […]
Despite months of tussling with various US lawmakers and officials, TikTok doesn’t have the time to dwell on drama. Instead, it’s launching a new, premium ad option, which will enable big brands to maximize ad placement alongside the most popular content in the app. A Strong(er) Pulse Called ‘Pulse Premiere’, the new offering is an […]
TikTok recently announced that it’ll be expanding its Creativity Program, which will provide direct funding for top creators based on their in-app content performance. That’s all well and good, but as mentioned by several experts and marketing analysts, direct funding programs, at best, are only a piecemeal solution, and won’t fully resolve the broader issue […]
With Meta already up to its neck in ad tool restrictions on various fronts, as a result of changes to data usage regulations, along with Apple’s iOS 14 update, it could soon face another challenge, with the FTC moving to ban the company from fully monetizing youth data. The FTC Is At It Again Under […]
More on Reddit! Hooray! Is it becoming a major player now? We digress, Reddit’s looking to better facilitate the off-platform distribution of subreddit content, with some updated post sharing processes that will allow users to share Reddit links without the link display showing their Reddit username, better-protecting user privacy. Just the thought of Reddit expanding […]
Courting creators is back in style, with both Meta and TikTok launching new initiatives to lure top creators and pair them with affiliate marketing opportunities within their respective apps. Over at Meta, the platform launched a new video series that aims to address myths and misconceptions that creators may have about Facebook and their potential […]
Want to get more eyeballs on your Social Media posts? The visual elements you use play a key role in stopping (or not) users as they scroll, so it’s important to focus on how you can maximize your visual resonance, ensuring that you get the most in-stream traction. Stun-Locked With Awe If you find yourself […]
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