Instagram’s closing in on the launch of its first generative AI tools, with a new sticker creation process that will allow users to create visuals in the app based on text prompts. It’s not something that Instagram would be the first to do, but this new direction is likely to open up various new doors for the platform.
Generative Stickers
As seen in this example by Alessandro Paluzzi, Instagram’s developing a process that would enable users to create custom stickers in-stream, powered by, of course, generative AI. Users can then share these visuals in the app, providing another way to engage and create using Instagram’s native tools.
That could see a lot more people using generative AI, especially if Meta expands these tools to Facebook, too. Right now, people have to have some knowledge of the available tools, and directly access them to see what’s possible – but by bringing generative AI options to Meta users, that could prompt a lot more people to at least give them a try, and see them posted in more places.
Meta’s made no secret of its intentions on this front, and its ambitions for integrating generative AI into its processes. As noted by Meta CEO Mark Zuckerberg in Meta’s most recent earnings update:
“I think there’s an opportunity to introduce AI agents to billions of people in ways that will be useful and meaningful. We’re exploring chat experiences in WhatsApp and Messenger, visual creation tools for posts in Facebook and Instagram and ads, and over time video and multi-modal experiences as well. I expect that these tools will be valuable for everyone from regular people to creators to businesses.”
In case you didn’t notice, Zuckerberg is particularly enamored with the potential of AI tools, and the rapid development on this front, and is keen to integrate them into Meta’s apps as soon as possible.
The Wrap
Given this, while this new option from Instagram could be the first cab of the rank, you can expect a lot more AI-based tools to be rolled out to Meta’s various apps over time, as it continues to invest in the technology, and seek more ways to bring these options to its billions of users. This will clearly be in the early days of integration, so expect insights on how exactly the process will work would be lacking. However, given the current pace things are going, they could be coming in the near future.
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