The State of Influencer Marketing 2023

Has it ever crossed your mind to include influencer marketing in your business campaigns? At least right now, influencer marketing has had a significant spike in popularity, especially as Social Media moves to the next stage of connection. Influencers are becoming the prime currency in the digital space, and there’s no better time than now […]

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The Milestones of 20 Years of LinkedIn

This month will mark LinkedIn’s 20th birthday, with the world’s largest professional social network originally launching back in May of 2003. LinkedIn is the oldest remaining Social Media platform, even pipping MySpace (which still technically exists) by a few months, with the platform’s steady focus on building a space for professional communications helping it to […]

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Cheaper Twitter Business Verification Packages?

Here’s one for the brands on Twitter – SMBs are no longer required to sign up for the new $1000 per month Verification for Organizations program to receive an in-app gold check mark. Twitter has been pushing for brands to confirm their official presence by signing up for the program. However, according to Chief Twit […]

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LinkedIn Experimenting with Generative AI Prompts

It seems that LinkedIn doesn’t plan on stopping at adding AI-generated profile summaries and job descriptions, with the world’s largest professional social network now also experimenting with generative AI feed posts, via suggestions within the post composer. Link Prompts As seen in this example shared by app researcher Nima Owji, LinkedIn’s in-development AI update assistant […]

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Twitter’s New Profiles ‘Highlights’ Tab

The updates keep rolling in at Twitter 2.0, with Chief Twit Elon Musk keen on releasing new tweaks and changes based on user feedback. This, with way less staff, means that there’s also a higher risk of these new rollouts going awry, and causing outages and other issues that thorough testing would have mitigated before […]

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Beware of Scammer Verified Meta Accounts

Social Media managers stay sharp – despite Meta verified coming online, you should still keep an eye out for ads like this in your Feed. If you spot an ad even remotely close or displays similar characteristics to this sample shown, then know that this is a scam ad. Scam ads like these redirect users […]

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BOTTOM’S UP! NEWSLETTER – DOS2 #101 – 05/08/2023

Your content, like YOU, must keep GROWING. No doubt that creating content that’s Creative and Unique will get you noticed, but it’s content that’s only as PROGRESSIVE as you are that will ensure your Longevity. As time passes and you further enhance and learn skills, that development should also SEEP into your creation process, making […]

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State of Search 2023

Okay you lads and lasses, we’re sure that almost all of us are curious about the latest Search trends, and how they’re impacting all our SEO efforts. Well, never one to miss their mark, SEMRush put together another astounding overview of the ‘State of Search in 2023’, which incorporates a range of key data points […]

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Blue Google Checkmarks

While Twitter seems intent on essentially devaluing the integrity of the blue checkmark as an indicator of trust, Google steps up to the plate and is implementing its own blue checkmark system, with Gmail users now set to see new blue ticks appearing next to approved brand profiles in their inbox. Google Blue As Google […]

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More Single-Vote WhatsApp Polls

WhatsApp’s asking what’s up- okay, time to be serious. WhatsApp has recently added some new chat elements to help improve engagement and contextual understanding, which could also see people interacting in new ways via message. With more interactions shifting to messaging, this potentially helps WhatsApp further lead in the space. Lets Vote! To start, WhatsApp’s […]

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