The updates keep rolling in at Twitter 2.0, with Chief Twit Elon Musk keen on releasing new tweaks and changes based on user feedback. This, with way less staff, means that there’s also a higher risk of these new rollouts going awry, and causing outages and other issues that thorough testing would have mitigated before going live.
Nonetheless, Twitter’s definitely chucking out more changes – mostly small tweaks and pre-existing experiments that the previous Twitter management had held during testing. Here’s the thing is – it is moving, and Musk is certainly making things happen in the app.
Squaks!
The latest Twitter update is a new ‘Highlights’ user tab on user profiles, where you can showcase your best Tweets. Based on known examples, the new Highlights tab will soon be added to your profile, while an extra option will also be added to the three dots menu on Tweets to add said Tweet to your Highlights.
So, essentially, all users will eventually have a new way to showcase their best Tweets, which could be helpful for those looking to drive Subscriptions, by, again, showing off what’s technically their best works. It’s not the most mind-blowing addition, but it’s also not overly complex, and is quite realistic, making it one of the more feasible and amicable additions that Twitter has looked to implement over the last couple of months. If it’s anything to go by, Pinterest and Instagram have both seen success through the successful integration of content highlight features.
It’s not yet known just how effective this will be. Previous analysis has shown that the vast majority of Twitter interactions happen in the Feed, with few users tapping through to someone else’s profile. However, it could also be another way to win over potential followers and highlight how witty and great your Tweets are. It may sound a bit conceited and egotistic, but it’s also a proven method of increasing viewership and following, as exhibited by key players who have been doing such for years (i.e. famous classical artists, etc.). The concept is said to have come from Musk’s friend Jason Calacanis, who has also fashioned himself into a sort of advisor for Twitter 2.0. Or should we be calling it ‘X’ by now?
The Wrap
Musk’s certainly keen to create a safe space for himself and his friends, so it’s a little surprise to see him make this an actual priority – though again, we suspect that actual usage value will be minimal. Regardless, it’s something, meaning that it’s another element to also consider. There’s only one way to uncover its true potential, and that’s through enough exposure and use.
Please note:
This action will also remove this member from your connections and send a report to the site admin.
Please allow a few minutes for this process to complete.
