Here’s one for the brands on Twitter – SMBs are no longer required to sign up for the new $1000 per month Verification for Organizations program to receive an in-app gold check mark. Twitter has been pushing for brands to confirm their official presence by signing up for the program. However, according to Chief Twit Elon Musk, there’s also a cheaper version in the works for SMBs, providing a form of in-stream verification for their account.

Twitter Blue Below? 

So it won’t cost $1000 per month for all businesses to get verified, just big businesses, as per Musk. This sounds like the sort of detail that Twitter could have communicated as part of the introduction of the program, but external communications are very clearly not a priority for Twitter’s new team.

So, users will have options, if indeed you are considering verification in the app. Although we’re not sure that most brands will need this, if you get referrals from Tweets, or you’re wanting to maximize your Tweet exposure, it’s something to think about.

Twitter’s push to make subscriptions a bigger source of revenue for the company isn’t currently going well, at least not as much as Musk and Co., would’ve hoped, with fewer than 0.33% of Twitter users signing up to Twitter Blue. With fewer organizations willing to pay the hefty $1000 per month fee. Twitter has sought to enhance its desirability by gifting verification to thousands of big-name brands and celebrities.

Here’s the problem – the incentive simply isn’t there to entice people to pay for what they have otherwise gotten free, especially when you also consider that the majority of users don’t even Tweet, meaning that reach boosts hold virtually no value to them. However, for brands, it’s a different equation, because they do want maximum reach. But $1000 is far too much for most to even consider when matched against the business value that it’ll likely provide.

The Wrap

Maybe, at lower price tiers, it could become a more viable consideration. And with Twitter also restricting Twitter ads only to verified accounts, that’s another factor to build in. Now, it’ll all depend on how much cheaper SMB verification actually is, and what’s on offer in that package. Given all the changes in Twitter 2.0’s API pricing, we’re not really anticipating a significantly lower price for Verification for Organizations.

Sources

https://bit.ly/44GNMlC