Are you making use of customer reviews (as you should) in your marketing strategy? If not, then you should really reconsider – based on a recent study conducted by Emplifi, in collaboration with Harris Interactive, over 87% of consumers say that real-life customer reviews have a greater impact on user purchase activity than influencer or […]
What’s this now? More Reddit news? Sign us up! Reddit has published some new insight into the value of the app as a product research tool, with Reddit reporting that it’s the top source that people trust when seeking information on apps. To be fair, we think that each platform says it’s the top destination […]
Here’s a quick, but potentially handy update from The Gram. Third-party platforms will soon be able to offer another type of Instagram ad placement via their apps. Meta announced that ads within Instagram search results will now be integrated into the Instagram Marketing API. Instagram added search ads back in March, allowing brands to display […]
LinkedIn has added a couple of new elements to its Sales Navigator business dashboard that will provide more insight into potential leads based on your existing client list, along with new product interest insights that factor into LinkedIn activity. Let’s dive right into it. A Buyer’s Intent To begin, LinkedIn added a new ‘Account Hub’ […]
As generative AI tools continue to expand into various fields and integrated into different ad creation platforms, the question of legal copyright over the usage of generative content looms over everything, as various organizations try to formulate a new way to advance on this front. As things stand right now, brands and individuals can use […]
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