Meta x NCMEC for Youngsters

Meta has announced a new initiative to help youngsters avoid having their intimate photos suddenly blasted online, with both Facebook and Instagram joining the ‘Take It Down’ program – a new process created by the National Center for Missing and Exploited Children (NCMEC), providing youngsters to safely detect and action images of themselves on the […]

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‘Content Buckets’

Growing organically is perhaps one of the most nuanced challenges when it comes to leveling up on Social Media. For most content creators, the ability to improve organic reach equates to discovering an oil field. On that note, content pillars play an important role in directing your efforts. However, on top of that, do you […]

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2023 Digital Experience Benchmark

2022 marked a significant changing point for many things – marketing included. Change doesn’t always come with good news and a basket of good-smelling roses, which was the case last year as greater economic forces brought about highly unstable market conditions. In response, to help recoup all those lost sales and overall reduced traffic, ensuring […]

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BOTTOM’S UP! NEWSLETTER – DOS #92 – 03/01/2023

Succeed by Taking Your Business to New Levels Thru Social Media Register for SocialCon! London Lazerson’s going! For the latest news, check out ‘Snapchat Integrates ChatGPT into New ‘My AI’ Tool‘. DoS is now 3 on Facebook! 🎓 Happy reading and learning! Want more Social Media Tips & News? Click the link below to check […]

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The Do’s and Don’ts of AI-Generated Content

Will ChatGPT be the messiah for all query and content needs? While that won’t likely be the reality, generative AI, which can create credible blog posts in seconds, has many people drooling at the mouth at the prospect of ranking better on Google, with far less effort. Despite the clear advantages and benefits, there are […]

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Canada on The TikTok Ban Train

Jumping on the whole ‘Let’s ban TikTok on our state-owned devices’ in Canada, with the nation of Trudeau becoming the latest jurisdiction to call to ban TikTok on government-owned devices. The Canadian Government is calling on staff to remove the app from all government mobile devices come March 1st, due to concerns around potential data […]

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LinkedIn Adds More Ad Targeting Criteria

Users rejoice, you’ll soon be getting more ways to target your ads on LinkedIn, with the platform adding a range of new Service interest attributes, and over 120 new Product interest options, to help refine your audience targeting. As LinkedIn explains: “With 90K+ Product Pages, 6.1MM Service Pages, and interactions on Linkedin Pages increasing 48% […]

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Meta’s ‘Widely Viewed Content Report’ 2022

Meta recently published the latest version of its ‘Widely Viewed Content’ report, which aims to dispel the notion that Facebook’s algorithms favor divisive, argumentative, and political content, with the actual data saying that what the majority of Facebook users really see in their Feeds is, in fact, mundane. Viewed with Girth The report has thus […]

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