Growing organically is perhaps one of the most nuanced challenges when it comes to leveling up on Social Media. For most content creators, the ability to improve organic reach equates to discovering an oil field. On that note, content pillars play an important role in directing your efforts. However, on top of that, do you know what content buckets are? Regardless of where you decide to build your brand, having well-defined content buckets can help you build an effective content strategy.

By The Buckets

First off, content buckets are informational categories that brands and creators use to organize their content. Each bucket is different, but they should all relate back to the overall brand message. The six common content buckets are education, inspiration, personal, promotion, conversational, and entertainment. Content buckets are not topics. Rather, buckets are types of content, and which ones you use can and will vary depending on your goals.

For example, if you mainly dabble in how-to videos, then one content bucket you can use is educational. A topic would be ‘how to make strong dove joints’. A thorough level of assessment and reflection constitutes greatly to determining which buckets will work best for you; grounding yourself on the overall brand purpose is key.

Content buckets work the same way that customer segmentation does – sorting stuff so that you can better offer more personalized products or services. With that being said, here are 10 highly recommended examples of content buckets:

  1. Educational or How-to

A go-to bucket mainly for online course creators and coaching experts. Use the education bucket if you mean to increase brand credibility and authority within your chosen field (How-to videos, infographics, pro-tips, etc.).

  1. Personal

A bucket catered towards increasing brand awareness. From the name alone, this bucket is for content that makes your brand more relatable (Live Q&As, ‘Get to Know Me’ videos, etc.).

  1. Promotional

Promotional content makes people more aware of your deal and offers, just be sure to not overdo it. Generally, about 20% of your Social Media content should be promotional. Implore a 3:2 ratio of knowledge, value, and community-mindedness.

  1. Conversational

Community engagement is just as important as actual content creation. This bucket opens a two-way dialogue to make your audience feel that they’re valuable to your business. (Opening a poll, doing a LIVE, etc.).

  1. Entertainment

Use this bucket if you want to attract more people just looking to enjoy themselves and have a good time. This bucket helps humanize your brand and banks more on engagement. (Memes, holiday and travel showcases, holding contests, etc.).

  1. User Generated Content (UGC)

A study found that readers consider UGC 9.8 times more useful than influencer content. Not having UGC makes you miss out on one of the most valuable content buckets, given how UGC has shown to also greatly bolster purchases (Blog comments, Podcasts, etc.).

  1. Product Content

Product content refers to the text, imagery, and any other descriptive information that defines your product. Also, product content plays a significant role in lead generation (Speaking to your target audience, leveraging visuals, etc.).

  1. Tips & Listicles

Listicles are the second most popular type of blog post. Listicles have been popular for around a decade now. People love listicles because they’re easy to curate and read. Don’t forget to make use of catchy headlines, which has shown to increase click rates by 20%.

  1. Success Stories

A success story shows how your course or product helped solve a problem and how solving that problem changed your customer’s life. Most success stories follow a certain structure – the challenge, the solution, and the results.

  1. SEO Content

SEO is the technical aspect of online digital marketing, with around 68% of all online activities beginning with a search engine. There’s really more to SEO that we have several other pieces on it. Bottom line – do SEO.

The Wrap

If you want to see content buckets in action, there are a lot of Teachable creators who used content buckets for Social Media and have actually felt the impacts. These are some handy notes to be aware of and could better direct your content efforts, leading to more tangible results.

Sources

https://teachable.com/blog/content-buckets