Will ChatGPT be the messiah for all query and content needs? While that won’t likely be the reality, generative AI, which can create credible blog posts in seconds, has many people drooling at the mouth at the prospect of ranking better on Google, with far less effort. Despite the clear advantages and benefits, there are various concerns that you have to keep in mind, with Google even outlining some specific rules around AI content use, which could influence your approach.

Yay and Nay

To help with this, a team from Tailwind has compiled these notes from Google that talk about how to properly use AI content, and what things you should avoid. In the end, what’s important to remember is that while it’s possible to use AI-generated material, you need to be careful and double-check outputs, in line with your own expertise.

Also, you simply can’t overlook traditional SEO factors – you can check out the full listing here. It’s a relatively simple overview, so don’t expect a dissertation, but that’s actually a good thing. We won’t cover all of the elements, not that there’s much to go over anyway, but we’ll discuss, in detail, a couple of the most notable points.

DOs

  • Create high-quality content using the E-E-A-T principle, which is basically incorporating traits that denote expertise, experience, authoritativeness, and trustworthiness. Kind of speaks for itself, yes? 

  • Focus on solving problems with the help of original, high-quality content. If possible, Tailwind encourages you to create your assets, and not just rely on readily available media.

  • Conduct thorough keyword research. Words are key, need we explain more?

DONT’s

  • Never use automation or AI to manipulate search rankings. This is subject to Social Media and SEO ex-communication; a double-whammy.

  • Neglecting your backlinks, site structure, and topical authority are big No-Nos.

The Wrap

While there are more points (though not by much), again, they’re relatively basic, which makes this overview more of a reminder for those with at least some experience. Regardless, these are some handy insights that can help you better tweak your process, arriving at overall better results, for your content and approach alike. While generative AI can be revolutionary if used right, there are also many pitfalls and, given how easy it is to use some of the already-available tools, it doesn’t take much to spiral into creating mediocre content. Use what’s offered, but don’t lose the value of a thorough work ethic.

Sources

http://bit.ly/3IFSy8H