Besides the upcoming holiday shopping rush and all those seasonal gatherings and events, Halloween is also just around the corner (10/31). On that note, Snapchat has today provided some new insights into the app’s value for connecting with Halloween shoppers, and boosting Halloween promotions at the right time and in the right way, via its various ad […]
With Christmas merely 100 days away, it’s now more important than ever to have your holiday marketing plan ready. If you don’t have one in place yet, then it’s time to get one locked in place pronto to ensure that you’re able to maximize the seasonal opportunities. Besides the big C-Day itself, there’s a range […]
Pinterest is launching a new promotional campaign where it looks to further distance itself from its social network roots, by essentially re-framing Pinterest as a more positive space – one that’s free of the judgment and criticism that often comes with most mainstream Social Media apps. What are we talking about? Check out this teaser for more context. Right […]
Google’s looking to mark International Small Business Week in Europe with a range of new initiatives designed to help SMBs succeed through the use of digital tools. After COVID disruptions for the past two years, SMBs definitely need all the help they can get. As Google explains: “According to the European Commission, 99% of all businesses in the EU […]
While the Metaverse and Web3 are the top tech trends of the moment, capturing the attention of many of the key proponents in the digital space, AR may actually be a far more significant, practical innovation, with immediate use cases that can provide direct value and enhancement to your daily routines. With AR glasses in […]
You know what really grinds Twitter’s gears? The fact that its cultural influence extends far beyond its 238 million total mDAU, a figure that puts it well behind most other social apps in terms of direct usage. For years, Twitter has been trying to re-frame the discussion around user counts, arguing that Tweets are actually seen and […]
Have you been using Facebook and Instagram less as of late? Sad to say, but it seems that these once trendsetting platforms have lost much of their luster, in large part due to Instagram’s insistence on pumping more content from accounts that you don’t follow. The ‘inspiration’ for this approach is obviously TikTok, which has seen […]
Elon Musk has certainly proven to be a rather good real-life version of the Roadrunner – elusive and hard to catch. Up until now, he’s been trying his darndest to exit his $44 billion Twitter takeover deal. With his big battle with Twitter scheduled for court on October 17 – just 34 days away. Musk’s legal team has […]
Well, here’s a surprise – it seems Twitter is wanting to better facilitate Tweet sharing beyond just its platform. That’s right, Twitter’s introducing new share buttons for Indian users for both LinkedIn and WhatsApp, complete with dedicated Tweet presentations. Linked What-Tweets Starting things off is the new WhatsApp button – given how WhatsApp is currently […]
Are you all ready to get your catwalk on? As one of the most stylish months of the year rounds the corner, TikTok has just announced that it’s dropping a new series of activations for Fashion Month 2022, including a creator showcase, live stream programming, new digital effects, and more. As TikTok explains: “This season, Fashion Month […]
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