Google’s looking to mark International Small Business Week in Europe with a range of new initiatives designed to help SMBs succeed through the use of digital tools. After COVID disruptions for the past two years, SMBs definitely need all the help they can get.

As Google explains:

“According to the European Commission, 99% of all businesses in the EU are small businesses, and they employ around 100 million people, forming the backbone of our economies.”

Euro-Assistance

As such, these new support initiatives could provide significant value in helping SMBs get back on track, moving into the digital age in a more informed and focused way. To start, Google will provide various new, free training initiatives for SMBs across the EU:

“In Spain, we’re working with Fundae to offer Google Career Certificate scholarships to 1,000 small and medium businesses to fuel opportunities for their business, and create new opportunities for their workforce. In Germany, we’re launching eight new free-of-charge online trainings in Google Zukunftswerkstatt to help small businesses improve their digital skills and grow online.”

These new training programs will provide valuable pathways for EU businesses to improve their online presence, with insights straight from Google’s own marketing and promotion experts. Besides this, Google’s also offering new support programs for businesses in Germany, Spain, and Ireland which will include:

  • Three months of Google Workspace free of charge.

  • €150 or more off a Chromebook.

  • 60 days of Shopify free of charge.

  • 40% off a domain from Google Domains (Germany only).

Each of these elements can be claimed from the local Google Small Business Week site. The assistance packages will be available to any SMB that meets the eligibility requirements until September 16th.

Lastly, Google’s also running a ‘Heroes of Small Business’ sweepstakes, through which people can nominate their favorite Spanish-based small business for a chance to win them dedicated assistance from Google.

The Wrap

Google also notes that all businesses in Europe can claim and verify their Business Profile directly on Google Search or through the Google Maps app – which Google, of course, advises that you do. If you are looking for a little extra assistance, then it might be worth looking into these new SMB packages, while simultaneously getting insight on optimizing your Google presence.

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Sources 

https://bit.ly/3UdO4uL