Instagram was and still is the #1 photo-sharing app in the world. Understanding what you post on Instagram is critical to your success on the platform, but this is easier said than done. It’s one thing to know what you would like to post, but it’s another thing entirely to know how to post what […]
Is Twitter going to survive or thrive under Elon Musk? On today’s episode, catch up on the latest news. Jeff and Tristan also share new resources they have available to their followers who want help and guidance as well as all the nuggets that are relevant to your 2023 marketing strategy. ——————————————————————————————————————- Episode Highlights: […]
Just how many generations should you look to market to? Should you even consider marketing to more than two generations? More generations mean more audiences, which can only lead to more engagement and, eventually, more revenue and conversions. Marketing can sometimes be a very delicate thing, but managing to strike that oh-so-elusive balance could supply […]
It can easily be said that Twitter has undergone some drastic changes ever since Elon Musk took over. Mass layoffs, waves of restructuring, minute policy tweaks – all of this apparently paves the way for the coming of ‘Twitter 2.0’, a culmination of Musk’s notion of free speech in the form of a social platform. […]
YouTube manages to squeeze in one last batch of updates and refinements in its final Creator Insider video of 2022. These new additions include a new Shorts metrics display, an expansion of creative posting tools, and a new live-streaming info site. Well, YouTube certainly isn’t one to shy from delivering big, end-of-year updates. A Little […]
Though the new kid on the block, Twitter is already adding a new way to improve the overall accuracy and value of its Community Notes through a new qualifier that will require contributors to ‘unlock the ability to write Notes by first rating other Notes submitted in the app’. As Twitter explains: “Everyone who joins […]
Snapchat, like most other social platforms, looks to close the year with a bang. Betting on its latest subscription offer, Snapchat recently announced new Snapchat+ additions for the holidays; their 1.5 million subscribers now able to access three new options in the app. This is perhaps the closest we get to a Christmas gift basket […]
Have you already considered what your marketing plan for next year is going to look like? Since the social landscape is ever-changing, your content strategy, which should already be innately adaptive, must also change with it, making planning a continuous effort of refinement to ensure that you’re always making use of the latest updates and […]
Meta’s been rather lively with its updates this year, especially during the earlier half of 2022. While its Metaverse updates might have taken the back seat after August, it has continued to dish out updates on its other fronts that have either improved or added utility, if not served as simple quality-of-life updates. So, as […]
If there’s one thing on TikTok that’s worth more than the views, it would be the insights. TikTok might not be known to have the best analytics, but it does do a good enough job to still be viable. On that note, TikTok’s looking to provide more insight into why users are seeing what they’re […]
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