YouTube manages to squeeze in one last batch of updates and refinements in its final Creator Insider video of 2022. These new additions include a new Shorts metrics display, an expansion of creative posting tools, and a new live-streaming info site. Well, YouTube certainly isn’t one to shy from delivering big, end-of-year updates. 

A Little Short of Next Year

Let’s first take a look at the new Shorts metrics – YouTube’s making it Shorts remix report, which was only available on YouTube mobile, also accessible on desktop, providing another way to stay on top of your Shorts performance. The Shorts remix report highlights all of your Shorts clips that have been used to make other Shorts, also displaying the number of times that your content has been remixed, along with remix views.

It’s another way to rack the expanded performance of your Shorts clips – with Shorts already being viewed by more than 1.5 billion users monthly, it’s a fairly safe bet to assume that Shorts will be an even bigger part of the overall YouTube ecosystem in 2023. It’s certainly something to consider in your 2023 planning.

On another note, YouTube’s also adding new metrics to its Key Metrics display in the YouTube Studio, providing the app with more upfront insight. According to YouTube: 

“Currently, impressions are the only metric shown on the key metrics card for posts in studio. This week, we’ll be adding additional metrics to the card, including likes and subscribers on both mobile and web.”

Basically, you’ll get more types of upfront data displayed in the app, which could help to highlight additional a few extra considerations to your strategic thinking. On top of this, YouTube also launched a new live-streaming overview section to the YouTube for Creators website, which includes a range of guides, tips, and pointers for your streaming strategy.

There are certainly some handy tips here, and if you’re thinking about jumping onto the live-stream train, then it could be well worth a look. Lastly, YouTube’s also rolling out a couple of new posting options, with an expansion of Quizzes, which it has been testing with a select number of creators, as well as the iOS rollout of its stickers and graphics overlays.

The Wrap

Granted, Community Posts have yet to become a major element of the YouTube ecosystem, but they’re definitely another way to help creators better connect with their audience and subscribers. The graphic overlays only further add to the appeal of your posts and broadcasts. It’s nothing obscenely major, but these tweaks are noteworthy and worth considering for your 2023 approach. 

Sources 

https://bit.ly/3hRWJEQ