In case you weren’t aware of it yet, traditional TV viewing is in decline. More and more people are now spending more time watching YouTube, especially on their home TV sets, which has subsequently seen frequency capping become a bigger consideration – because seeing the same ad over and over again is just annoying and […]
Twitter has announced the first expansion of Twitter Blue, it’s paid subscription offering. Users within the US and New Zealand are now able to sign up, adding to the present subscriber base already in Australia and Canada. Twitter also added more elements to the Blue program to better entice more Twitter users to subscribe. Originally launched back […]
LinkedIn keeps growing its list of collaborations and partnerships, which is a good thing considering that LinkedIn is also the author of the ‘Inclusive Language Guide’; that and the fact that increasing online collaboration is also currently a growing trend. On that note, LinkedIn has announced a new educational partnership with GitHub, which will provide more training resources for […]
Are you looking for another way to maximize interest in your upcoming holiday event? Well, almost everybody is right now, right? If you’re on the hunt for ways to help organize online events, then this could help – today, Google has announced that businesses can register for new .rsvp domains, which could make it easier for people […]
After seeing it plastered on every theoretical online wall that LinkedIn continues to see ‘record levels’ of engagement, now may be as good as time as any to reconsider your LinkedIn content strategy to tap into new growth opportunities, maximizing your presence in the app. That’s where this new guide comes in. To highlight some best practices and help […]
This just in: Elon musk has ‘Killed’ the new ‘official’ badges, a mere three hours after they were launched. Musk says that Twitter will ‘do lots of dumb things’ in the coming months, while also noting that the coveted Blue checkmark will be the ‘great leveler’. Of course, Twitter has already done some pretty dumb things during […]
While TikTok continues to increase its lead as the app of choice for teen users, the platform also continues to face significant challenges when it comes to monetization and regulation, on different fronts. On monetization, like all social platforms, TikTok’s working to mitigate the impacts of the global economic downturn, which has seen ad spend reduced […]
LinkedIn has had a court victory in its long-running battle against hiQ Labs, which has been scraping publicly accessible LinkedIn user data for use in its own recruitment insights app. The case started in 2017 when LinkedIn sought legal intervention to cut off hiQ Labs from its service after discovering that the former had been harvesting LinkedIn user data to […]
It’s been said numerous times before but we’ll say it again – TikTok is the most popular social app, especially among teens. With that, there also comes a level of concern around the content that teens come across in the app, and what TikTok’s algorithms are throwing their way to keep them hooked to the platform. […]
Pinterest has launched a new ad campaign where it essentially pitches itself as the ideal complement to your Christmas gift-giving endeavors, with people’s Pin boards, or even the latest trend, providing great inspiration for great Christmas gifts. As Pinterest explains: “The holidays are huge on Pinterest, and this year is shaping up to be one of the […]
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