Twitter’s Last-Minute Easter Marketing Tips

Easter is just a few days away, meaning that there’s still time if you mean to tap into the season and maximize your marketing opportunities. Twitter just shared a couple of tips and usage insights to help guide the approach of those looking to get the most from their quick, seasonal initiatives. Here’s something useful, […]

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Twitter Acquires The Openback App

Twitter no doubt wants to improve the relevance and timeliness of its prompts and notifications, while also somewhat sidestepping the impacts of Apple’s ATT update, with its acquisition of Dublin-based app enhancement platform OpenBack. This acquisition provides Twitter with more capacity to customize and personalize its app notifications for each user. Back On Tweet’s Rack In a nutshell, […]

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TikTok Expands Access to Its ‘Effect House’

Last August, TikTok opened its ‘AR Effects House’ to select developers. Now, TikTok’s opening it to all creators, albeit in Beta access. TikTok hopes that the expansion will help the platform expand its creative capacity, ideally allowing it to tap into the latest visual effect trends to attract even more users. Effects are in The House! […]

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Snapchat wants to help its users stay up-to-date with the latest news and updates in the app, which is why it’s launching a new ‘Dynamic Stories’ feature, essentially enabling partner publishers to link their content Feed straight into the platform. This would ensure that their latest updates are reflected through their in-app presence. Snap explains: “We’ve always […]

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Pinterest Launches API v.5

Pinterest is launching version 5 of its Pinterest API, which enables developers to build separate applications to facilitate Pin creation, presentation, and management. Expanded access will now be open to all developers, as opposed to being limited to select partners. As Pinterest explains: “The Pinterest API (v5) is the single API for developers to build applications […]

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