TikTok maintains its top spot in the download charts, solidifying its status as the trending app of the moment. On the other end of the spectrum, despite recent reports about its “Demise”, Facebook remains the most used social app according to its latest data.ai (formerly App Annie) statistics. Head-To-Head As per data.ai’s Q1 2022 App Index, Instagram […]
We all know how impactful this pandemic has been. Over the last two years, there have been several significant shifts and changes in how we live and work – the latter, in particular, holds a fairly decent number of implications with regards to the future of our professional careers. The immediate impact was quite obvious […]
Twitter’s 2022 ‘Brand Bracket’ competition is heating up! But first, what exactly is Brand Bracket? Simply put, it’s basically the rename of its annual #BestOfTweets branding competition – Twitter’s climactic event that crowns the brands with the best-performing marketing. On that note, the first brands are preparing to move through to the next round, with the next set of […]
Google is adding a new way to help support minority-owned publishers by adding the capacity to select ad placements on Latino and Women-owned publisher websites for Display and Video 360 campaigns. Representing a surprisingly large portion of the market, Latino, along with women-owned businesses, as a whole, make up for well over 34% of the total market […]
Have you ever watched a Reel on Facebook and just felt that you had to leave a reaction to show your gratitude or support to the creator? Well, if you answered yes, then you might be in luck. Facebook is said to be currently developing ‘Reels Reactions’, providing users with another way to respond to short-form […]
While other social media platforms ramp up attention, LinkedIn continues to see ‘record levels’ of engagement growth, expanding its user base at a steady rate. While not as cool or trendy as other platforms, what with their short videos and integrated AR effects, the professional social network does excel greatly in job-seeking and brand-building, making it […]
Twitter Communities seems to be a hot topic right now, or at least it has to be. More specifically, it’s worth discussing how Twitter goes about enhancing user engagement through Communities for more private Tweet discussions, as well as other experiments that could eventually change your Tweeting behavior. Tweet Communities seem to be the most obvious […]
Twitter is again expanding its options to improve audio content creation. This time, Twitter’s introducing a new way to maximize Spaces content by allowing users to create audio clips up to 30 seconds long. Longer audio clips open up more opportunities to both create and consume Spaces content, improving overall on-platform engagement. Sounds Good! Based on […]
LinkedIn just published a new guide on effective employer branding, which could be even more important during the post COVID landscape as more employees return to standard work models. It’s expected that more people will seek more meaning and satisfaction in the jobs they choose. As LinkedIn explains: “The pandemic has muddled both economic and social […]
Snapchat is looking to further improve its AR Landmarks feature to allow marketers to better maximize their reach on the platform. A new Custom Landmarks option in the Lens Studio will enable users to create location-locked AR experiences. Location-Locked Customs Snap explains: “In 2019, we started with templates of 30 beloved sites around the world which […]
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