Twitter is again expanding its options to improve audio content creation. This time, Twitter’s introducing a new way to maximize Spaces content by allowing users to create audio clips up to 30 seconds long. Longer audio clips open up more opportunities to both create and consume Spaces content, improving overall on-platform engagement.
Sounds Good!
Based on several screen captures, this new ‘clipping’ tool allows you to create audio clips from a recorded Space, which you can then share via Tweet, along with a backlink to the full recording. This provides Spaces creators with yet another way to generate more content, further boosting interest in their broadcasts.
Functionally, it’s not the biggest leap, given that audio social rival Clubhouse already added a similar feature last September. However, as with all things pertaining to audio social elements, Twitter possesses the advantage and benefits of scale – it has a better capacity to reach wider audiences and offers a more extensive range of audio creation and management tools.
While Clubhouse may claim the mantle of audio social pioneer, that would be largely irrelevant, as more people seem to be using Twitter Spaces instead. The more Twitter builds on this particular element, the less of a Clubhouse clone it becomes. The primary point of contention here is whether or not there’s a significant number of audio social users that actually care.
Just to point it out, Clubhouse sparked the original audio social trend, especially during the initial parts of the COVID pandemic, providing a fresh take on social interaction and engagement. The main highlight that made Clubhouse so attractive initially was the sense of exclusivity – Clubhouse was originally positioned to be invite-only. After being acquired by Apple, the app slowly ‘opened’ up, allowing for more broadcasts and getting more crowded. Eventually, Clubhouse’s environment began to clog up with numerous low-quality broadcasts, gradually lowering its appeal.
Twitter then introduced ‘Spaces’, which pretty much suffers from the same. Switching over to the dedicated Spaces Tab, while offering better-quality sessions slightly on average, is mainly limited to crypto and Web3.0 topics. Good for those interested in such, but not so much for those who aren’t. Twitter is still working out the chinks with its Spaces algorithms, but once it manages to optimize matching, it could take a dominant lead.
The Wrap
Clubhouse continues to grow in developing regions, particularly in nations like India or where a lot of languages are spoken. On that note, it’s possible that Clubhouse was able to establish its primary niche, which, for the longest time, was lacking. It took a lot of trial and error. If Twitter could do the same for Spaces, the option would undoubtedly gain better traction. At least with their new clipping option, Twitter is hopefully one step closer to achieving its Spaces’ ultimate form.
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