Google’s New ‘Qaya’ App

Google creators, good news! Google has just launched a new app that will help you further monetize your online presence. The app includes direct links to digital storefront, allowing you to sell anything that you’d like, along with various payment methods. For those really wanting to establish their online commerce presence, this is as much a start-up […]

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Twitter Publishes 2022 Planning Guide

Twitter seems to be well ahead of the competition when it comes to welcoming 2022. In fact, Twitter is so keen on wanting to start the new year right that it has recently published its own ‘2022 Planning Guide’. The guide is meant to assist you in coming up with an effective Tweet strategy and includes […]

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Twitter Shares Top 2021 Agency Ad Campaigns

This has got to be the third highlight Twitter has made about annual totals, this time by sharing a couple of examples about the most successful agency-oriented campaigns throughout 2021, which could spark more creative considerations in terms of your planning. While not all brands will be able to run Trend Takeover Promotions or have large scale […]

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Creators Cash Out Big on Snapchat in 2021

Snapchat reveals that it has paid out more than $250 million in payments through its Spotlight funding program this 2021. Though the option hasn’t always been the perfect solution to win over creators, this Snapchat adaptation of a TikTok-like option has helped Snap generate more interest towards its platform, preventing a complete stomp by the competition, at […]

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Twitter Adds Auto Captions for Uploads

Seems Twitter knows a thing or two about stealth – Twitter has recently announced that all video uploads within Tweets will have, by default, auto captions enabled, providing additional ways for users to consume video content within its network. Auto-Subs As Twitter explains, from today onwards, all videos attached to Tweets will have captions automatically enabled. Captions […]

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WhatsApp Adds New Message Preview Option

Today, WhatsApp adds a new, yet simple option to its messaging tools. Users will now be able to preview voice messages before actually sending them, adding to their confidence that they sound just as they would expect. Check out WhatsApp official Tweet for a sample preview. Hearing Double Unless you’re comfortable hearing yourself, most of us find […]

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The Only 3 Twitter Brand Conversion Monitoring Tips You’ll Need

Updates on any of the major social media platforms such as Facebook, Instagram, and TikTok can go viral, reaching a massive number of people in a short amount of time. However, most instances of virality on these platforms do require a certain amount of luck. On Twitter, it’s a different case because you can easily […]

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Replying to Comments with Idea Pins

Pinterest is taking inspiration from Instagram’s newest option of allowing users to reply to comments with Reels. On that note, Pinterest just announced its launching of a new option that would allow users to Pin comments within an Idea Pin clip. It’s essentially Pinterets’s take on an Instagram feature, which is honestly surprising given that it’s all mainly […]

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TikTok 2021 Key Brand Campaign and Product Trends

The nearer we get to Christmas, the nearer 2021 gets to closing. As customary in annual performance reports, TikTok has recently shared a ‘look back’ at its growing influence as a social platform and as a commerce and marketing channel. TikTok highlighted some of the key brand-lead trends of the year, providing us all with a […]

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How to Reach Gen Z on LinkedIn

Upholding a ‘professional’ image can, at times, appear as ‘boring’ to those belonging to Gen Z. Based on data and statistics, Gen Z is set to become the largest and most influential demographic. With that in mind, a little tweak regarding your social posting and marketing approach might be needed, because while basic marketing principles […]

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