Upholding a ‘professional’ image can, at times, appear as ‘boring’ to those belonging to Gen Z.
Based on data and statistics, Gen Z is set to become the largest and most influential demographic. With that in mind, a little tweak regarding your social posting and marketing approach might be needed, because while basic marketing principles and outreach generally still apply, more specific nuance factors do still exist, which you need to consider if you want to maximize your messaging resonance with younger audiences.
LinkedIn is aware of this ongoing trend and decides to help by publishing this new infographic which looks at what Gen Z people are looking for, while simultaneously providing a range of examples about brands that have successfully maximized their Gen Z appeal.
Let’s take a look at some key data as found in the report:
US Gen Z Digital Buyer – Expected to surpass 37 million within 2021 and has the fastest growing global audience demographic on the platform.
3 Key Considerations For Brands – Eco-friendly, Socially responsible, Listening to customer feedback.
Gen Z Wants To Be Part Of The Convo – Several statistics highlight Gen Z’s tendency to lean more towards brands and messaging that‘s more ‘representative’. Product reliability, brand trust and a sense of value-adding are particulars among Gen Z consumers.
Inclusivity – Gen Z consumers want to be out there; they’re after self-improvement, are ambitious and have a focus towards growth, and innately have values towards altruism and in being eco-conscious. Be a brand that covers all of these aspects.
The infographic, which now looks more like a short e-magazine, also includes a few tips on how brands can improve their approach towards content creation and marketing on the platform. According to LinkedIn, the following elements have shown to be successful:
Real Stories Pretty obvious. People, generally, more with Gen Z I suppose, like real stories that talk about the real life, struggles and victories of real people.
Tools and Guides Gen Zs value learning and knowledge and are considered highly analytical. Well-aligned with LinkedIn’s affinity for thought leadership.
Celebrates Diverse Stories and Voices Again, Gen Z people put an emphasis on inclusivity; they want due representation for everyone, regardless of factors.
Providing Great Ideas and Inspiration Utilizing ideas that give others ideas or elements that instills inspiration are a plus in Gen Zers books.
The infographic also touches on how certain brands have actually used LinkedIn to better reach their respective Gen Z markets, with big name brands such as YouTube, Skillshare, and even Samsung integrating their marketing with LinkedIn’s format. Going further, brands have also discovered that highlighting their company cultures also better attracts Gen Z talent.
The Wrap
LinkedIn does a good job at providing us with material that basically summarizes important factors to better attract Gen Z consumers which, again, as noted, will have a significant impact on future marketing performance. If you can alter your strategies and approaches now before a major market shift occurs, then at least you’ll be in a better position to capitalize on whatever newer trends come up post-transition.
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