Messenger announces another new group AR effect for New Year’s, this time partnering up with famous fashion and lifestyle magazine, Cosmopolitan. The new effect supposedly enables users to welcome 2022 with interactive chicken nuggets inside a champagne glass. As Messenger explains: “Developed in partnership with Cosmopolitan, today we’re releasing Nugget Cheers, a brand new interactive AR video […]
Here’s something you don’t see on TikTok everyday. Probably because something like this wasn’t even meant for TikTok from the beginning. TikTok is currently testing out a new ‘Repost’ option that enables users to basically re-share their TikTok clips to followers. Said ‘reposted’ clip will then be available on their connections’ feeds. Inspired This screenshot by Kev Adriano, […]
Pinterest, among many other platforms, is also looking to further expand its eCommerce features, eventually becoming a key hub for online shopping. Attracting as high a number of merchants as possible is imperative to such an effort. A significant push it has made on this front has been the simplification of its ‘Catalog Ingestion’ tools. […]
TikTok may be extremely popular now, but now one would have probably saw it coming that TikTok would open a new chain of delivery-only restaurants across the US! This new initiative will see the platform convert viral recipe videos from its app into themed menu items. Partnering with Virtual Dining Concepts and Grubhub, TikTok’s new ‘Restaurant’ service will […]
Google had just published its annual ‘Overview Of Key Trends and Themes’, providing for all of us a somewhat dizzying reminder about everything that had transpired this 2021. Better than 2020 by a wide margin, this year felt like it only lasted a few months, as the world seemingly heals from the pandemic, and society slowly […]
Snapchat has published a new research report that uses marketing mix modeling to provide more perspective on how Snap ads contribute to Consumer Packaged Goods (CPG) sales. The report also touches on Snapchat’s effectiveness as a channel for CPG brands. One major challenge in CPG marketing is that as CPG items are purchased either online or in-store, […]
TikTok is looking to spice things up a bit during the holidays as it adds a new set of video editing features. TikTok’s already a pretty bustling platform, so the addition of extra visual elements definitely capacitates users to create more engaging, swipe-stopping clips for everyone to enjoy, especially their followers. Get GIFFY With It The […]
On the topic of inclusivity, which in itself seems to be a rising global trend, TikTok has recently shared some new insights on how brands could better connect with women on its platform. Research has revealed that this particular element is still somewhat overlooked, at least with respect to brand and marketing efforts. It’s a bit surprising […]
When Twitter released Fleets, it’s own take on Stories, it wasn’t long before the new feature sank into obscurity. Apart from the announcement that it was shutting Fleets down back in July, Twitter also noted that it would be looking to incorporate Fleets elements in other areas. Meanwhile, Twitter has already improved a couple of its visual elements. Twitter is […]
Especially for this year, Snapchat isn’t the one to shy away from highlighting its top-performers. Snap has just shared a new overview of its top AR tools and campaigns in its ‘Lens Of The Year’ report. The report is meant to emphasize the increasing value of AR on multiple fronts. Snap explains: “With over 6 billion plays per day […]
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