Facebook Females Mean Business

Here’s some much welcomed news, Facebook has launched a new series of virtual training sessions for female business owners in celebration of Women’s Small Business Month. The new series is aimed at providing female entrepreneurs with tips and insights that could better help them succeed in a post-COVID landscape. On the topic of inclusivity, this is also […]

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Twitter Q3 Performance Report

It’s not just Facebook that has released a quarterly performance report. Twitter has also posted its Q3 numbers, showcasing a steady increase in both users and revenue. However, as far as the current ambitious growth targets the platform is after, ‘steady’ might not cut it. Though Twitter has invested heavily into new projects and initiatives, the […]

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LinkedIn’s Continuous Growth

It’s all about growth recently. Facebook experienced growth amidst a wave of controversies. Twitter had a slight increase in their numbers. TikTok grows by the day. Of course, LinkedIn won’t let these other platforms hog all the glory. As reported by parent company Microsoft, LinkedIn continues to see ‘record levels’ of engagement. In Q3, user sessions […]

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Is TikTok Tumblr 2.0

Nostalgia is a timeless thing; as we imminently head into the feature, there’s always this longing to somehow “revive” or at least relive the moments and ideas of the past. Such is evident with the millennials and members of Gen-Z being nostalgic about the Tumblr era of fashion and music, something that the current trend […]

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Facebook Shifting Focus

You might have heard it before, but in case you didn’t, Facebook is losing touch with the youth. Sourced from various reports, including some of its own internal files, numbers show that there is a gradual decline of the platform’s popularity among younger users; Facebook’s fire for the “kids” seems to be slowly fizzling out. Especially […]

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Facebook Q3 Performance Report

Despite several road bumps and obvious declines in average usage, Facebook continues to add millions more to its roster of active users during Q3. Amidst a lot of public backlash and criticism for “questionable practices”, it’s overall revenue generation remained stable, boosted by VR unit sales and its new Ray Ban AR wearables (Smartglasses). Before anything else, […]

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‘Made for TikTok’

TikTok is all about authentic, personalized content. It promotes such a vibe in terms of content-creation among its users, so it’s very satisfying to see that it practices what it preaches. TikTok has launched a new ‘video tips’ series to help marketers better understand some of the app’s key elements. It’s a rather good move for TikTok, […]

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Clubhouse Adding ‘Pinned Links’

Clubhouse has always had certain challenges when it came to providing context for its many in-app discussions. Aware of this apparent gap, it wishes to somehow close the distance, if even by the slightest margins, which it might just be able to do with its latest update. Clubhouse is adding a new ‘Pinned Links’ feature, allowing users […]

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You Got The Power! Becoming An Instagram Superhero

Why “Growing” on Instagram can feel pretty hard…but shouldn’t be! Struggling with knowing what works, and doesn’t? Wondering how to navigate contradicting advice from different “gurus?” Scratching your head about how to implement (or even if you should!) every little new feature that comes out on IG? As we start to close out 2021 I […]

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Pinterest Gets MRC Accreditation

It always adds a level of prestige and security when any organization gets accredited. Which is exactly what Pinterest was able to do by gaining its Media Ratings Council (MRC) accreditation for its ‘Display Pin Impressions’ and ‘Pin Clicks’ This is a big achievement for Pinterest since this accreditation also means that their platform now provides more […]

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