It’s all about growth recently. Facebook experienced growth amidst a wave of controversies. Twitter had a slight increase in their numbers. TikTok grows by the day. Of course, LinkedIn won’t let these other platforms hog all the glory. As reported by parent company Microsoft, LinkedIn continues to see ‘record levels’ of engagement. In Q3, user sessions are reported to have gone up 19%.

As shown in Microsoft’s Q1 2022 earnings report, LinkedIn engagement has once again grown along with increased ad revenue that’s up a staggering 42% YoY. The highly significant growth is said to be “driven by strong advertising demand and an improving job market”.

Timely Turnouts

As it stands, LinkedIn is in a very good position to capitalize on the eventual resurgence of business activity as a result of ongoing and progressive COVID vaccination efforts. As restrictions ease up and locations start slowly opening up, more people will once again start seeking new jobs and businesses that were able to muddle it out during the pandemic will surely look to re-shape or re-orient their processes. Hybrid work models and increased B2B activity stand to make LinkedIn a key connector platform and offer it a plethora of new, and hopefully lucrative, opportunities.

Since Microsoft’s purchase back in 2016, LinkedIn has continued to thrive under its parent company’s care. Despite an unfortunate pull-out from China, LinkedIn was still able to haul some last-minute figures. As of present, LinkedIn now has around 720 million total members, after a net loss of about 54 million users from China. Though ‘members’ and ‘active users’ are two entirely different things, what’s highlighted here is the undeniable fact that LinkedIn’s usage data shows that its engagement continues to grow. Even without specific details showing exactly how many people use the platform monthly, general statistics indicate growth all across the board.

Complacency bars progress, exactly why LinkedIn has also added new tools to better help advertisers tap into rising audience engagements, including post-boosting options, long-form posting tools for company pages, and a new ‘Learning Hub’. Though not its forte, LinkedIn has also expressed a rising interest in digital events despite the likelihood of reduced activity as a result of the lowering of COVID restrictions. The platform still sees significant opportunity in hosting virtual functions and sees them as a way to further increase reach and exposure.

Interestingly enough, LinkedIn is also looking to tap into the creator economy by developing its own set of creator tools and funding initiatives. These additional elements look to provide more incentive for LinkedIn thought leaders to maximize their presence.

The Wrap 

Being the world’s largest network of professionals does have its perks. One clear advantage that LinkedIn has is the fact that even before the pandemic happened, it already showcased a format that allowed for hybrid work models, making it one of the more stable channels to be on even as the initial COVID situation escalated into something horrendous.

Despite possibly sporting similar functionality, like those featured on Instagram and TikTok, the format would be less appealing, especially if you consider the amount of business professionals who are looking to establish their presence via LinkedIn.. If it can add more engaging content

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Sources

https://bit.ly/3pLaoiG