With the start of Black History Month, cultural and trend-hot space TikTok has also announced a new #BlackTikTok event, which aims to highlight Black creators in the hopes of elevating their efforts, giving them more attention and exposure. The event name could’ve been worded better, but that’s just my opinion. TikTok explains: “We’re celebrating and honoring #BlackTikTok […]

Taking another step forward in its quest to expand its eCommerce opportunities, TikTok has just launched a new, video-aligned platform training course for marketers, which was designed to provide insights and tips on how they can best make use of the platform for brand development and promotion. Aptly named ‘TikTok Tactics’, the new course not […]

Looking to maximize its on-platform business engagement and boost revenue opportunities, TikTok is introducing a new ‘Instant Page’ shopping display option, which will enable brands to connect their TikTok ads through a lite landing page that’s built-in to TikTok. These Instant Pages are said to load up to 11 times faster than standard mobile pages. You can […]

Trouble brews in the TikTok paradise. It’s not always glitter and gold it would seem, even if you are the most popular app. That being said, TikTok might be forced to reassess and update its creator funding model due to a couple of high-profile creators raising questions about their monetization options, highlighting key flaws in […]

This makes it two-for-two for TikTok this January. Tiktok has recently partnered up with brand sustainability platform Zefr on a new brand safety post-bid measurement solution for in-feed ads, enabling advertisers to ensure that their TikTok promotions don’t coincide with potentially dangerous and offensive material. Safety Dash  Advertisers can now guarantee that their TikTok advertisements are not presented next […]

TikTok is brewing up something new. Word around the street is that TikTok is testing a new avatar feature that enables users to create digital representations of themselves based on selfies, complete with facial expressions to match their actual looks. Personalized avatars have always been well-received, so now that the most popular app of 2021 is giving […]

TikTok is introducing new functionality, although what value it brings is completely ambiguous. For the most part, what it offers the platform is neither entirely good nor bad. If there was anything that falls in the ‘extreme middle category’, this would be one of them. That being said, TikTok is currently working on bringing back […]

TikTok has just updated its Creative Center by adding a new element to its Trend Section. Users will now be provided a listing of the most popular on-platform songs, at any given time, filtered by region.  It’s a rather niche addition, but one that might prove significant for creators and brands who are looking to further maximize their […]

As TikTok continues to garner popularity and attention, it also looks to expand its content horizons, wanting to capitalize on monetizing its huge and still-growing following, providing more opportunities for its creators to generate revenue from their content. This is where their latest test comes in. Highlighted by social media expert Matt Navarra (Shared by Kev Adriano), TikTok […]

If you want to get a better feel of TikTok and know which content resonates on the platform, then looking at who the top earners are makes for a good start. Keep in mind that the top stars on TikTok earn millions of dollars thanks to their unique and trendy content. It’s not just that […]