Meta x NCMEC for Youngsters

Meta has announced a new initiative to help youngsters avoid having their intimate photos suddenly blasted online, with both Facebook and Instagram joining the ‘Take It Down’ program – a new process created by the National Center for Missing and Exploited Children (NCMEC), providing youngsters to safely detect and action images of themselves on the […]

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Meta’s ‘Widely Viewed Content Report’ 2022

Meta recently published the latest version of its ‘Widely Viewed Content’ report, which aims to dispel the notion that Facebook’s algorithms favor divisive, argumentative, and political content, with the actual data saying that what the majority of Facebook users really see in their Feeds is, in fact, mundane. Viewed with Girth The report has thus […]

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Facebook Remains Most Important Network for SMBs

Facebook might no longer be the coolest app in the world, but it remains to be among the most visited ones. On that note, which social platforms look to be the most beneficial to your business? Well, based on a new survey from Skynova, Facebook is still the most critical connector for SMBs, followed by […]

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How to Create a Marketing Strategy for 2023

Are you still developing your strategic approach for 2023? That shouldn’t detract you. In fact, you should be planning for 2023 throughout 2023! Ain’t no plan like the one you’re making, right? If you’re still not quite confident with the direction of your digital marketing, or simply looking for tweaks to make your plans just […]

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Meta Testing ‘Roll Call’ Feature

Instagram wasn’t the only one giving replicating BeReal’s unique offer a go. Apparently, Facebook’s playing the game too, internally testing a BeReal-inspired feature it calls ‘Roll Call’ in Messenger. The feature was first sighted by the Indiana Jones of Social Media app research, Matt Navarra. Roll Call invites users to add a photo or video […]

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9 Types of Pivotal Facebook Ads

With Facebook having taken a dip in popularity in recent times, is it still a viable marketing platform? For the most part, yes. Despite lagging behind TikTok and YouTube in terms of engagement, Facebook continues to dominate on pure traffic and frequency of use. Not only that, but the marketplace and overall Facebook app spend […]

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Meta Shifting UK Users to US User Agreements

Whispers talk about an incoming change for UK-based users of Meta’s apps, with the company supposedly now in the process of moving them onto US user agreements, as opposed to listing them under its Irish subsidiary. The change was triggered by, of all things, the Brexit, with UK users technically now under alternate jurisdiction to […]

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Meta Product Promotions in Instagram Group Chats

In its most recent earnings call- seriously though, how often does Meta hold one of these? Every other day? We digress. Recently, Meta reiterated its push to monetize messaging, enabling businesses to tap into the growth of private messaging across its apps. Over the years, Social Media behavior has shifted, as we’re sure most of […]

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Verified: Twitter Blue vs Meta

Now that Meta has also jumped on the subscription-based verification bandwagon, now coming in neck-to-neck with Twitter and Snapchat, what does that mean for the future of accessibility for major platforms? Is that a good thing? Should people even be charged for being given extra ad reach? Does this trend defeat the purpose of blue […]

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Meta Announces ‘Meta Verified’ Initial Test

Meta’s Metaverse costs just keep on racking up, forcing it to consider new types of income, with CEO Mark Zuckerberg today announcing that the company’s launching a test of a paid verification program. As Meta explains: “To help up-and-coming creators grow their presence and build community faster, we’ll begin testing a new offering called Meta […]

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