Facebook Launches New Ad Series

There has been a lot of talk concerning Facebook’s approach to content moderation lately. The recent controversies brought to light by the Facebook Files Expose put the platform in a bad position; Facebook got bombarded with heavy criticism at all angles for its apparent lack of diligence in upholding all of its users’ online security. In response, Facebook has […]

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New Facebook AI?

There can never be talk of advancement if we don’t speak of artificial intelligence (AI) every now and then. Speaking of technological innovation and AI, such is the case with Facebook’s ongoing development of AR wearables. Will it give you a super-advanced digital secretary, such as the one in (Tom Holland) Spider-Man’s suit? No, not really. […]

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New Facebook Policies Against Public Figure Harassment

Don’t be surprised if you started seeing public figures more often on Facebook and other social media platforms. The world is going more online and different sectors are seamlessly converging so as to stand on equal footing. Given the reach and exposure offered by Facebook, it comes as no surprise if certain figures chose to […]

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Twitter Testing Ads in Tweet Replies

Twitter ads on Tweet Conversations? Though it might sound like a random spot to just chuck an ad in, Twitter does eye the reply threads as a new placement option for ads. It’s as interesting as it sounds because you normally wouldn’t expect to see advertising just by going through a bunch of conversational Tweets. Nevertheless, it’s […]

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TikTok Is Adding A Mute Option!

The internet, while full of all sorts of wondrous and beneficial things, is also very “noisy”. As the ever-popular TikTok continues its path of broader monetization, it also can’t help but catch flak and backlash as it journeys on to digital dominance. In response to increasing reports of online hateful acts, TikTok is adding a new […]

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TikTok Publishes New Playbook For In-App Auto Marketers

TikTok is without a doubt one of the most popular social media platforms in recent times. It’s very trendy and it’s capacity to generate memes is near record-breaking. In-line with its rise in both popularity and usage, TikTok has also sought to gradually expand economically, investing in new eCommerce initiatives and NFT collaborations. Recent developments […]

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Why Snapchatters Are Your Key Audience This Holiday Season

Remember when Snapchat first released in 2011? Or how about the time that ‘Snaps’ became really popular? Let’s not forget that one time that Facebook offered $3 billion to try and purchase Snapchat, but was declined. It’s Snapchat – the same social media storm – that also produced this holiday guide. It may sound as a […]

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Facebook Now Counts Unconnected FB & IG Accounts in Ad Reach Data

It’s a monumental day for Facebook advertisers as the platform has recently announced that it will now include unconnected Facebook and Instragram accounts in its Accounts Center and will list them as ‘separate’ entities for ad purposes. It is said that Facebook will now operate under the notion that if your Facebook and Instagram accounts are not […]

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Twitter Making It Easier to Access Chronological Feed

Twitter is finally making a long-time fan-favorite request come true! In a recent Tweet, the company hints that it is now in the process of testing new functionality that simplifies switching between profiles that you follow and a timeline of the latest tweets arranged in reverse-chronological order. Based on the clip featured in their announcement, Twitter […]

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Facebook Workplace Turns 5!

Happy Birthday Facebook Workplace! This week, Facebook’s prime corporate communication tool, Facebook Workplace, will be 5 years old. You may or may not have heard of it, but the platform has helped over 7 million employees and professionals and has played a key role in aiding businesses and companies stay connected by optimizing their internal communication […]

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