Remember when Snapchat first released in 2011? Or how about the time that ‘Snaps’ became really popular? Let’s not forget that one time that Facebook offered $3 billion to try and purchase Snapchat, but was declined. It’s Snapchat – the same social media storm – that also produced this holiday guide. It may sound as a surprise to know that Snapchat, compared to the other platforms, is rather unique when the holiday season comes around.

Besides offering what perks social networks usually offer, people all over the world seem to just flock to Snapchat as both a holiday gift guide and brand-canvassing guide. Need to go Christmas shopping but aren’t good with making lists? Snapchat. Want to cross out wishlist items? Snapchat. Want to create a holiday marketing guide to improve seasonal and year-end business performance? Snap-that-chat!

Based on prevailing pop-culture and modern-era metrics, the Snapchat Generation is a generation of avid gift givers (and receivers). Snapchatters, at least during the holidays, stamp GIFT during the season of giving. Such emphasis on gifts as major parts of celebration break the Snapchatter’s shopping limit and elevates their purchasing abilities even beyond massive events such as the Black Friday and Cyber Monday sales. An important factor to take note of, Snapchatters start shopping as early as October, with such behavior expected to continue throughout the holiday season. Majority of this shopping happens on mobile, so if you haven’t optimized resources for mobile yet, it’s the best time to do so.

As testament to Snapchat’s dominant position during the holidays, you can check out their latest holiday guide for insight into expected trends this coming Christmas. It’s also worth mentioning that mobile shopping has evolved from being a mere trend to lifestyle. Market research says that around 67% of all eCommerce sales this year comes from mobile. The shift from desktop-based shopping to mobile could, in part, be explained by mobile-optimized shopping experiences and the fact that it’s simply more convenient to navigate shop pages on smaller screens. Further findings reveal that Snapchatters are also a mobile-first generation, allegedly shopping online 20% more than other consumers with a mind-boggling global purchasing power at an aggregated $4.4 TRILLION and counting!

The (Christmas) Wrap

Is it coming to you yet why Snapchatters are your key audience? Besides having a platform that effectively captures holiday trends, its user base, even if it does include seasonal-only users, gathers a collective financial sum that rivals or even outclasses an entire country’s yearly national budget – and this is only over a couple of weeks!

What’s more amazing is the fact that this example showcases the transformative powers of social media and what’s possible if you incorporate personalized marketing approaches with effective social media strategies and practices. Snapchat’s case shows us, at least in a broader sense, the true idea behind ‘Social Media’. A platform that inspires action and constitutes a network that influences members to eventually produce collective results – now that’s one way to define a social network.

It’s not too late to make changes to your marketing strategies. Use what you know and what you’ve recently just learned. This season is Snapchat season.

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Sources

https://bit.ly/3BQIB3m