If there’s one word we can use to best describe the driving factor behind recent leaps in online marketability, it’d be INFLUENCE. No matter how and where you look at it, all the big social media platforms have one thing in common — they all vie for the greatest amount of influence. Why? Because influence is […]
There’s been a strong resurgence in crypto-assets recently, primarily within the gaming domain. If you’re familiar with the term Blockchain, then you’ll be familiar with NFT. Out of all the platforms that could look into the potential of integrating NFT into their systems, surprisingly Twitter makes a bold statement to decide to headline such an announcement […]
Another social media milestone has been hit! Despite gaining clout and experiencing a number of major setbacks, it’s a HUGE day for TikTok as it finally reaches 1 billion monthly active users! TikTok creators worldwide are celebrating as their beloved platform becomes one of the most used and fastest-growing ones to date. The amount of […]
Waves of controversy seem to find their way to Facebook continuously. It’s a surprise that the platform hasn’t been wiped-out just yet, given the fact that it’s getting battered left, right, and center with tsunamis of leaks and allegations. In the most recent tide of events (yes, we’re not done with the whole surf scheme), […]
Another social media milestone has been hit! Despite gaining clout and experiencing a number of major setbacks, it’s a HUGE day for TikTok as it finally reaches 1 billion monthly active users! TikTok creators worldwide are celebrating as their beloved platform becomes one of the most used and fastest-growing ones to date. The amount of […]
Instagram has recently launched its new global branding campaign, “Yours To Make”. The campaign aims to highlight the benefits of community connection, which is one of the platform’s stronger internal mechanisms and showcases the potential of ‘bridge-building’ brands with people or audiences that share the same interests and trends. On one end, it can work, and on […]
Ever since Apple announced its iOS14 update, the entire digital marketing industry buzzed about how its new App Tracking Transparency (ATT) framework could significantly impact the performance of businesses that heavily relied on online advertising as well as the platforms that host such services. In particular, Facebook is among those who really feel the impact […]
Twitter isn’t really a big player when it comes to video content; that’s why it should come as a surprise when it announced that it’s now supporting higher quality video playback to ensure better video performance and an overall better viewing experience. On a platform that’s predominantly text-content oriented, pauses that include video are often […]
Facebook has recently announced that it plans to release a series of new tools to help businesses better connect with potential customers. Especially for those who have been on the platform longer, this was one of the more highly anticipated updates, seeing as how the majority of those who choose Facebook to be their marketing […]
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