Twitter Shares User Insights on Brands

Looking to maximize your connection with your Twitter audience? While there’s no clear answer on how you can achieve this, what’s clear is that there are certain things that brands should and should not post to gain more user traction on Twitter. Strategies will always vary from business to business, but there are certain general […]

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2023 Planning Tips for Instagram

This basically means Instagram will be playing catch-up with TikTok. That being said, remember Instagram’s three key areas: So don’t get left behind Check this out! CLICK HERE TO DOWNLOAD THE GUIDE

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Google: AI Content is OK with Search

Here’s some potentially good news. Maybe. Today, Google clarified that AI-generated content is not against guidelines, revising its previous stance on AI-created material, and how it will, or won’t, be ranked in Google Search. In a Google Search Central Blog, Google explains that: “When it comes to automatically generated content, our guidance has been consistent […]

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TikTok’s New ‘Promote’ Tools

What’s TikTok up to these days? Well, it did recently add four new options to its quick Promote ad feature, which allows brands to essentially boost their posts via a simplified, in-stream campaign creation process. Ah, so TikTok is doubling down on its money-making efforts then? Besides focusing on making eCommerce and live shopping a […]

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Blue Tweets in the 4000s

Twitter just released a new blog spin-off site- oh, wait, no it didn’t, but it is allowing for way longer Tweets now. If you’re a Twitter Blue subscriber, in the US of course, then you now have the privilege of creating Tweets that are up to 4000 characters long. Yep, you read that right – […]

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Expanded Instagram Gifts for Reels Creators

After testing the option back in November, Instagram has recently announced that all eligible Reels creators in the US will now be able to accept virtual gifts from their fans via a new button that’ll show up on their clips. Instagram upping their “virtual gifting” game? Well, that’s interesting, considering that such a monetary format […]

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YouTube’s New Comment Response Locator

YouTube added, yep, you guessed it, even more engagement options! Because we can never have too much engagement, right? So, off the bat, we have a new filter to find comments with recipes, along with a couple of extra ways to interact with Shorts creators. The farther we go, it seems, the more YouTube is […]

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TikTok-Based HR Conversations from Gen Z Workers

Even as 2023 came in, a new year hasn’t solved any of the issues that have plagued the human resources sector throughout 2022. There are still notable challenges here: Quiet Quitting Overall Unhappiness Lower Productivity Burnout Compensation Discontentment Layoff Fear What’s the light at the end of the tunnel? Unsurprisingly, because this name seems to […]

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Mobile’s Influence on Digital Commerce

Marketing Dive just came up with a new study that talks about the prevalence of mobile when it comes to influencing eCommerce. Let’s not waste too much time on an introduction and get straight to it; it won’t be statistically heavy, so you can loosen up a bit. Taking a Dive Marketing Dive’s brief covers […]

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Business Basics: A Guide to Using Social Media Successfully

Are you a small business owner? Maybe you’ve already thought once or twice about starting a business. Sometimes, the hardest thing about a business is getting started; time and again, if you stumble on the basics, you can’t really move forward. Do you need more foundational guidance before launching your very first Social Media campaign? […]

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