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By now, it’s been clearly established that live shopping is a big thing in Asian markets, representing a key hope for revenue growth for more Western-aligned social apps. However, while it has been a hit in the East, it’s yet to reach even a fraction of that momentum in the West. Don’t misconstrue it – […]
Pinterest hasn’t been in the spotlight since the latter part of 2021, when its prominence as an online shopping platform began to diminish, following the easing of COVID restrictions. In recent times, however, Pinterest activity is on the rise once more. If you’re looking to get a better handle on Pinterest and how you can […]
Meta’s updating its ‘Why Am I Seeing This Ad’ listing. That’s the news. Thanks for dropping by! Tis’ but a jest, of course. This particular Meta listing provides contextual information on ad targeting, and how Meta’s systems display ads to each user. While it won’t lay down everything in extreme detail, it at least provides […]
While Twitter continues to struggle to bring its finances under control, amid the various changes in the app, the Super Bowl provided a sliver of hope, with the vast majority of Super Bowl advertisers also spending on Twitter ads to expand their promotional reach. Though uncanny, Twitter has long been home to many Super Bowl […]
Let’s face it, right now, any news linked to TikTok, despite having no political element whatsoever, will always have mention of the app’s supposed ties with the Chinese government. This relationship has led to some serious questions regarding the app’s future in the US, and TikTok is now also facing challenges in terms of user […]
Today, Jeff and Tristan are back for a long form episode to talk about what you need to look at for 2023 on Facebook, Instagram, TikTok, and Twitter. Get your notes ready for strategy planning. Don’t miss this one! ——————————————————————————————————————- Episode Highlights: Facebook is still the third most visited site. “Don’t stop using reels”, – […]
Sometimes, we overlook the basics, not knowing just how much impact they make. More often than not, foundational material is what carries 70% of your efforts, regardless of where your brand currently stands. If you’re looking for some quick tips to maximize your social media marketing efforts in 2023, then this is worth checking out. […]
It might not be the most exciting topic to cover, but it’s an equally important one since it has to do with keeping kids safe online. This week, as part of Safer Internet Day, Meta just published this overview of its various tools and processes designed to protect teen users in its apps. There is […]
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